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Marketing, Advertising & Branding

Marketing, Advertising & Branding

Marketing Courses

Study a course in advertising and marketing to propel your career forward and open doors for you around the world. Develop your marketing skills & how you work with product promotion, advertising, pricing, distribution channels and branding.

Learn the art of identifying consumer’s needs and wants, and then how to meet those needs through products and services over time as needs and wants change.

Browse the marketing courses in the lists here, read more and then Request Information directly from the programme provider.

Displaying 1-50 of 432 results
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2 Day Face To Face Foundation Digital Marketing Course
Business Consort Ltd. - Digital & Social Media Academy
649 GBP
Multiple (2)
This course is ideal for those looking to work or who are already working in digital marketing but requires a...
3 Day Masterclass in Digital Marketing
Terrapinn Training
3,000 GBP
Multiple (3)
This course will help you make sense of the rise of digital media used for customer engagement by examining the...
3 Day Masterclass in eCommerce
Terrapinn Training
3,000 GBP
Multiple (2)
This course has a clear focus on the future of ecommerce, identifying new opportunities and developing clear strategies for effective...
3 Day Masterclass Loyalty
Terrapinn Training
2,690 GBP
Multiple (2)
The global trend is towards more multi-partner programmes, with Big Data being the key to creating effective profitable scheme. Mobile...
3 Day Masterclass Social Media
Terrapinn Training
3,000 GBP
Multiple (2)
Learn how to grow sales and retain customers by implementing a winning social media strategy supported by engaging on-brand content....
A Masterclass in Successful Marketing
Courtney Associates (Global)
         
(13)
285 GBP
Multiple (5)
In the complex and rapidly changing world of marketing, professionals need to have a solid grasp of the basics while...
A Masterclass in Successful Marketing
Courtney Associates (Global)
Nationwide
Marketing is a complex and rapidly changing world that requires professionals to have a solid grasp of the basics while...
Accredited Level 3 Diploma in Advertising
Oxford Learning College
850 GBP
Distance
This diploma is designed to show you behind the role of advertising. This is linked with a variety of roles...
Accredited Level 3 Diploma in Marketing
Oxford Learning College
850 GBP
Distance
This level 3 diploma in Marketing will provide students with an in depth knowledge of the subject areas covered. The...
Advanced Copywriting Skills
Chartered Institute of Marketing
575 GBP
London
Designed for experienced copywriters wishing to transform the way that they think about their writing, this advanced training course offers...
Advanced Corporate Social Responsibility
London Corporate Training Ltd
3,950 GBP
London
This  Advanced Corporate Social Responsibility (CSR)  training programme is designed to provide delegates with a comprehensive overview of the key concepts...
Advanced Digital Marketing
Global Edulink
39 GBP
Distance
Are you looking to be a highly paid professional Digital marketer? Give your career a boost with the well-recognised Global...
Advanced Digital Marketing Course
Business Consort Ltd. - Digital & Social Media Academy
         
(17)
299 GBP
Multiple (3)
Take this accredited course to learn about the best digital marketing tools available right now and plan, implement and assess the results of your digital strategy....
Advanced Digital Marketing Course Online UK | Digital Marketing Qualifications London
Osborne Training
         
(2)
Multiple (2)
Osborne Training is well Recognised for quality Regular Lectures led by Industry Expert Tutors Unlimited Access to the State of the...
Advanced Digital Writing
Thomson Reuters Foundation
495 GBP
Multiple (9)
This one-day course was created to assist business professionals in developing their writing skills in the context of social media....
Advanced E-mail Marketing
Chartered Institute of Marketing
575 GBP
London
E-mail marketing is a cost-effective and efficient method of reaching a large target audience. Due to the degree of associated...
Advanced Email Marketing
Thomson Reuters Foundation
Worldwide
One of the most engaging and cost-effective digital marketing tools is email marketing. However, effective email marketing can be challenging...
Advanced Google Analytics
Chartered Institute of Marketing
575 GBP
London
This Advanced Google Analytics course is a 1-day training programme designed to provide delegates with a comprehensive overview of how...
Advanced PR
Nottingham Trent University
229 GBP
Nottingham
The publicity that you can get for your company by having it featured in news programs, trade magazines, and newspapers...
Advanced Social Media - A Practical Guide
Chartered Institute of Marketing
575 GBP
London
This advanced course in social media marketing is highly interactive and offers delegates a complete guide to achieving success in their social...
Advanced Social Media & Digital Marketing
Study365
24 GBP
Distance
Social media is a powerful marketing tool, but knowing how to use it to achieve your marketing goals can be...
Advanced Social Media Course
Business Consort Ltd. - Digital & Social Media Academy
         
(4)
299 GBP
Multiple (2)
This accredited Advanced Social Media Training course is made for businesses and agencies who have already been using social media marketing but would...
Advanced Social Media Marketing
Global Edulink
39 GBP
Distance
As social media continues to revolutionise the way customers choose products and services, marketers must know how to keep the...
Advanced Social Media Strategy
Thomson Reuters Foundation
Worldwide
The Advanced Social Media Strategy course is designed to provide hands-on experience and present ideas, practical tips and suggestions for...
Advanced Twitter
Press Association Training
456 GBP
London
Leverage the power of Twitter through this advanced training course - delivered by Sue Llewellyn, former BBC journalist and social...
Advanced Twitter - In-House Course
Press Association Training
Nationwide
Delivered by Sue Llewellyn, former BBC journalist and social media consultant, this training programme will help you get the most...
Advancing in Marketing
Falconbury Ltd
200 GBP
Distance
To find out how our unique Learning Management System delivers our on-line training programmes and how easy to use and...
Advertising & Marketing Diploma
Study365
24 GBP
Distance
Develop the essential, digitally relevant skills for the world of advertising, copy writing and marketing communications, opening up opportunities in...
Advertising and Marketing Diploma
Global Edulink
59 GBP
Distance
Develop the essential, digitally relevant skills for the world of advertising, copywriting and marketing communications, opening up opportunities in specialist...
Advertising Course
International Career Institute
         
(4)
Distance
Participants are able to choose between three levels of certification, depending on their goals and time commitments. The average time...
Affiliate Marketing
Chartered Institute of Marketing
575 GBP
London
This Affiliate Marketing  course is a 1-day training programme designed to provide delegates with a comprehensive overview of how to maximise...
Affiliate Marketing
The Institute of Direct and Digital Marketing
         
(2)
599 GBP
London
This course from the Institute of Direct and Digital Marketing will teach participants how to plan and implement successful digital...
Agency Briefing and Management
Chartered Institute of Marketing
575 GBP
London
The results and performance of marketing agency partners is highly dependent on a strong and productive relationship between both parties. This...
Airline Marketing
IATA Training
475 USD
Distance
This course will teach participants how to stay ahead of the competition by understanding and applying sound marketing principles in...
An Introduction to Marketing - The Essential Marketing Toolkit
Hemsley Fraser
         
(1)
949 GBP
London
This comprehensive two-day introductory training course helps participants acquire key marketing knowledge, concepts and skills, empowering them to make informed and successful marketing...
An Introduction to Marketing - The Essential Marketing Toolkit - In-House
Hemsley Fraser
Nationwide
This in-house course from Hemsley Fraser is designed to help your staff master they key principles and techniques of effective...
An Overview to Marketing Planning
Chartered Institute of Marketing
575 GBP
Multiple (3)
Effective marketing planning allows an organisation to compile their many marketing components and allows them to view their overall marketing...
An Overview to Strategic Marketing
Chartered Institute of Marketing
575 GBP
Multiple (2)
Strategic marketing is the practice of tailoring a marketing strategy to develop a competitive advantage via the drivers of shareholder...
BA (Hons) in Marketing (Top up)
London School of Marketing
         
(1)
4,862 GBP
Distance
This BA (Hons) in Marketing (Top up)  training programme is a blended honours degree course offered by the London School of Marketing. The...
BA (Hons) Marketing
London School of International Business
4,700 GBP
Distance
Convenient payment plan. Pay as little as GBP £174 per month. Same degree as on-campus students. Degree is recognised worldwide....
Basic Programming for Marketers
Skillsology
29 GBP
Distance
Ever wanted to be able to speak to developers and not be totally out of your depth? Ever wanted to...
Blogging & Communities
Thomson Reuters Foundation
Worldwide
Publishing a blog that is entertaining, helpful and establishes your authority is a great way to build an online community...
Blogging for Business
Pitman Training Group
Multiple (58)
In recent years blogging has emerged as an important tool for business to engage with customers personally and to receive...
Brand Identity
Chartered Institute of Marketing
575 GBP
London
This Brand Identity  course is a 1-day training programme offered by the Chartered Institute of Marketing (CIM). This programme is...
Brand Masterclass
Chartered Institute of Marketing
1,815 GBP
Multiple (2)
A highly creative course, this masterclass in branding will provide brand managers and executives with advanced tools and strategies for designing, creating...
Brand Metrics
Chartered Institute of Marketing
575 GBP
London
This Brand Metrics  course is a 1-day training programme designed to provide delegates with a comprehensive overview of how to make the...
Brand Touchpoints
Chartered Institute of Marketing
575 GBP
London
This Brand Touchpoints  course is a 1-day training programme designed to provide delegates with a comprehensive overview of how to develop the...
Brand Yourself with Social Media
Ed-Next
87 GBP
Distance
This Brand Yourself with Social Media course helps you develop new tools and techniques to add to your professional portfolio...
Branding
London School of Public Relations
         
(5)
790 GBP
London - City
Through this two-day course from the London School of Public Relations participants will develop their brand management understanding and skillset,...
Branding: How To Develop Your Personal Brand
Leading Edge Leadership
         
(5)
750 GBP
Nationwide
You are a brand - and you need to know what that brand stands for in order to boost your...
  • = Has a case study
  • = Has a video
  • = This course results in CPD hours
Displaying 1-50 of 432 results
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More about Marketing, Advertising & Branding

Marketing & branding coursesMarketing is the art of identifying needs, creating to meet those needs, maintaining consumer interest and satisfying the customer. Marketing is an integrated communication-based process for identifying needs and wants and then meet them through products and services offered.

Marketing includes working with promotion of products, advertising, pricing, distribution channels and branding.

Studying advertising and marketing will give you invaluable experience and insight into varying marketing strategies and campaigns, complementing your existing knowledge to take your career to the next stage. Improved marketing skills will make you an asset to any international company.

Courses in advertising and marketing offer a huge variety of specialist areas to study, giving you an opportunity for you choose how to build your future career.

Open courses in marketing
In-house marketing courses
Online marketing courses
Executive marketing programmes

Who can marketing courses benefit?

Benefits of marketing coursesProfessional development in the marketing field can aid and develop those already in the marketing field or give a boost towards entry into a marketing job. Depending on your needs, a marketing course can be suitable for brand managers, those monitoring market trends or those managing advertising and marketing activities, ensuring the right message is delivered for your company’s product.

Additionally, a marketing course can benefit your development as part of a creative team, as a copy writer or art director coming up with an original idea that then needs to be fleshed out.

Marketing is a popular and competitive field to enter and to be in. Continual development to improve your skills and knowledge is essential to ensure you’re not overtaken in this fast-paced world.

Knowledge of advertising and marketing strategies from international markets will also put you ahead of the game, especially in an age of increasing globalisation.

Courses for Social Media
Google AdWords courses
International marketing courses

What is marketing?

Marketing is integral process for every business as it’s ultimately an integral part of the communication process. During the communication process, the business informs, generates awareness, or persuades the consumer(s). In other words, marketing can be described as the process of identifying consumers, informing them about a product or service and its merits, or lack of.

Advertising is often confused with the concept of marketing; however, advertising is actually a subset of marketing. Marketing takes in the complex process of creating the customer, identifying the consumers’ needs, keeping the consumer, and satisfying the consumer. Simply put, marketing is everything the company does to find consumers and keep to them, while advertising is one of the tools used in marketing to communicate the company’s offering.

In the business world, with the consumer as the focus of its activities, it can be concluded that marketing is one of the premier components of Business Management - the other being Operations (or Production).

Advertising courses
Strategic marketing courses
Creative marketing courses

Business Marketing - explore the opportunities

Business Marketing for new opportunitiesMarketing incorporates the strategic planning, implementation, and control of a mix of business activities inside an organisation. These are then combined with the intention of attracting business. When successful, it is understandably advantageous for the business and it results in an exchange or transfer of products.

Marketing projects often necessitate a project leader, business development manager, designer, copywriter, advertiser, account manager, in addition to an overall Marketing Manager. The way in which a product or company develops its brand is imperative to the success of the business in terms of perception, purchased and the belief it engenders.

Training courses in Business Management
Training courses in Communication Skills

Traditional Marketing

Most businesses use marketing as a means to maintain their market position or to generate further growth. Additionally, marketing strategies can be used to secure new consumers, or to maintain existing customer satisfaction.

Creating effective growth requires a strategic marketing plan, whereby knowledge and ideas interact with strategy and tactics. Developing the right strategic marketing mix, with an easy-to-follow structure is a vital and solid foundation for success.

Successful marketing mixThere are four main elements of the marketing process:

  • Gather information and build an understanding of the market and its various components, eg using market surveys/research
  • Analyse data and devise a marketing plan based on the chosen strategy
  • Develop marketing options and develop action plans such as advertising campaigns
  • Follow-up marketing efforts, analyse results and build on this knowledge of the market

Browse the courses here and take one to refresh your skills and knowledge of the marketing world, bring yourself up to speed on new developments or take an in-house training course to get inspiration for your latest marketing campaign.

Communication training courses
Media training courses

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