Marketing is the art of identifying needs, creating to meet those needs, maintaining consumer interest and satisfying the customer. Marketing is an integrated communication-based process for identifying needs and wants and then meet them through products and services offered.
Marketing includes working with promotion of products, advertising, pricing, distribution channels and branding.
Studying advertising and marketing will give you invaluable experience and insight into varying marketing strategies and campaigns, complementing your existing knowledge to take your career to the next stage. Improved marketing skills will make you an asset to any international company.
Courses in advertising and marketing offer a huge variety of specialist areas to study, giving you an opportunity for you choose how to build your future career.
Open courses in marketing
In-house marketing courses
Online marketing courses
Executive marketing programmes
Who can marketing courses benefit?
Professional development in the marketing field can aid and develop those already in the marketing field or give a boost towards entry into a marketing job. Depending on your needs, a marketing course can be suitable for brand managers, those monitoring market trends or those managing advertising and marketing activities, ensuring the right message is delivered for your company’s product.
Additionally, a marketing course can benefit your development as part of a creative team, as a copy writer or art director coming up with an original idea that then needs to be fleshed out.
Marketing is a popular and competitive field to enter and to be in. Continual development to improve your skills and knowledge is essential to ensure you’re not overtaken in this fast-paced world.
Knowledge of advertising and marketing strategies from international markets will also put you ahead of the game, especially in an age of increasing globalisation.
Courses for Social Media
Google AdWords courses
International marketing courses
What is marketing?
Marketing is integral process for every business as it’s ultimately an integral part of the communication process. During the communication process, the business informs, generates awareness, or persuades the consumer(s). In other words, marketing can be described as the process of identifying consumers, informing them about a product or service and its merits, or lack of.
Advertising is often confused with the concept of marketing; however, advertising is actually a subset of marketing. Marketing takes in the complex process of creating the customer, identifying the consumers’ needs, keeping the consumer, and satisfying the consumer. Simply put, marketing is everything the company does to find consumers and keep to them, while advertising is one of the tools used in marketing to communicate the company’s offering.
In the business world, with the consumer as the focus of its activities, it can be concluded that marketing is one of the premier components of Business Management - the other being Operations (or Production).
Strategic marketing courses
Creative marketing courses
Business Marketing - explore the opportunities
Marketing incorporates the strategic planning, implementation, and control of a mix of business activities inside an organisation. These are then combined with the intention of attracting business. When successful, it is understandably advantageous for the business and it results in an exchange or transfer of products.
Marketing projects often necessitate a project leader, business development manager, designer, copywriter, advertiser, account manager, in addition to an overall Marketing Manager. The way in which a product or company develops its brand is imperative to the success of the business in terms of perception, purchased and the belief it engenders.
Training courses in Business Management
Training courses in Communication Skills
Most businesses use marketing as a means to maintain their market position or to generate further growth. Additionally, marketing strategies can be used to secure new consumers, or to maintain existing customer satisfaction.
Creating effective growth requires a strategic marketing plan, whereby knowledge and ideas interact with strategy and tactics. Developing the right strategic marketing mix, with an easy-to-follow structure is a vital and solid foundation for success.
There are four main elements of the marketing process:
- Gather information and build an understanding of the market and its various components, eg using market surveys/research
- Analyse data and devise a marketing plan based on the chosen strategy
- Develop marketing options and develop action plans such as advertising campaigns
- Follow-up marketing efforts, analyse results and build on this knowledge of the market
Browse the courses here and take one to refresh your skills and knowledge of the marketing world, bring yourself up to speed on new developments or take an in-house training course to get inspiration for your latest marketing campaign.
Communication training courses
Media training courses