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Advanced Copywriting Skills

Chartered Institute of Marketing
Course summary
Length: 1 day
Price: 575 GBP
Location: London

Course Description

Advanced Copywriting Skills Course - CIMAdvanced Copywriting Skills - A 1-day course in integrated marketing communications - CIM

Designed for experienced copywriters wishing to transform the way that they think about their writing, this advanced training course offers a full day of interactive exercises, creative brainstorming sessions and more. The course includes a careful balance of conceptual and practical learning and allows delegates to learn new skills in a way that is immediately transferable to their professional projects.

Delegates will learn to efficiently produce creative responses to a marketing communications brief and to consider the impacts of combining works and images in new and striking way. The course will cover key topics, including assessing the quality of creative material, techniques for effective brainstorming, the connection between art and copy and how to being innovative and daring with tone of voice.

Suitability - Who should attend?

This Advanced Copywriting Skills course has been developed for experienced marketing communications copywriters as well as professionals who have previously attended CIM's course, Principles of Great Copywriting.

For more information on suitability, please send an enquiry here.

Outcome / Qualification etc.

This training course results in 7 CPD hours. 

Training Course Content

This training course will include the following modules.

  • How to judge the quality of a creative brief and get the information you need for your work.
  • Approaches to brainstorming marcoms and advertising concepts.
  • The relationship between art direction and copy.
  • Sustaining a message across multiple executions and media.
  • How to work more adventurously with tone of voice.

Expenses

The cost of this course is.

  • Non-member: £575
  • Member: £517

For groups of 5 or more, this training course is available in-house.

Provider: Chartered Institute of Marketing

The Chartered Institute of Marketing - CIM

The Chartered Institute of Marketing (CIM)

The Chartered Institute of Marketing (CIM) is the premier international professional body for the marketing industry. Since its founding in 1911, the CIM has worked to promote best practice, define and implement quality standards throughout the industry. The aim and...


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Contact information for Chartered Institute of Marketing

Chartered Institute of Marketing



Moor Hall, Cookham, Maidenhead
SL6 9QH Berkshire

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www.cim.co.uk

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