Advanced Copywriting Skills - A 1-day course in integrated marketing communications - CIM
Designed for experienced copywriters wishing to transform the way that they think about their writing, this advanced training course offers a full day of interactive exercises, creative brainstorming sessions and more. The course includes a careful balance of conceptual and practical learning and allows delegates to learn new skills in a way that is immediately transferable to their professional projects.
Delegates will learn to efficiently produce creative responses to a marketing communications brief and to consider the impacts of combining works and images in new and striking way. The course will cover key topics, including assessing the quality of creative material, techniques for effective brainstorming, the connection between art and copy and how to being innovative and daring with tone of voice.
Suitability - Who should attend?
This Advanced Copywriting Skills course has been developed for experienced marketing communications copywriters as well as professionals who have previously attended CIM's course, Principles of Great Copywriting.
For more information on suitability, please send an enquiry here.
Outcome / Qualification etc.
This training course results in 7 CPD hours.
Training Course Content
This training course will include the following modules.
The cost of this course is.
For groups of 5 or more, this training course is available in-house.
Provider: Chartered Institute of Marketing
The Chartered Institute of Marketing (CIM)
The Chartered Institute of Marketing (CIM) is the premier international professional body for the marketing industry. Since its founding in 1911, the CIM has worked to promote best practice, define and implement quality standards throughout the industry. The aim and...
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