Advanced feature writing

Course summary
Length: 3 hours
Price: 105 GBP excl. VAT
Location: Distance
Next available date: Start anytime - Distance

Course Description

Advanced feature writing online course - Improve your writing skills with ContentETC

This feature writing online course from ContentETC prompts experienced feature writers to take a really close look at their writing practices, and to see where they can stretch themselves to make good features exceptional.

During this 3 hour online course you will learn:

  • Advanced Feature Writing - Online training from the experts at ContentETCHow to make your feature stand out
  • Planning, formatting and layout design for maximum effect and impact
  • How to captivate your reader with just a few first words
  • Writing technigues for dialogue, scene-setting and suspense
  • Writing styles variety and flexibility in your features
  • How to highlight suspense, drama, and intrigue
  • Optimising quotes, data, and comparisons
  • Gaining a must read status: finishing touches that can elevate your feature

Advanced Feature Writing - Training Course Interested in this feature writing training course? Request more information from ContentETC here!

Suitability - Who should attend?

This online course is especially suitable for print or web writers who have at least one year's experience and are now ready for the next stage of their development.

Outcome / Qualification etc.

A ContentETC certificate is issued upon completion.

Personal feedback from your course trainer

Our expert trainers are here to provide you with valuable one-to-one feedback on your progress. Email your work and the trainer will supply you with individual guidance, comments and practical suggestions. Then, once you've improved your work, the trainer will appraise your revised content and provide a second set of constructive comments.

This unique feedback really brings your e-learning to life and makes sure you have truly grasped - and applied - all of the key principles.  

Training Course Content

This Advanced Feature Writing training course will cover the following key areas:

What the advanced feature writer should do

  • Aiming at your reader
  • Hooking them in
  • Using formats and structures to make information come alive
  • Leading the reader with links
  • Telling them something they didn't know before
  • Thinking in scenes
  • Borrowing from other media
  • Using the right language and tone for your reader
  • Paying attention to pace
  • Ending well
  • Informing and entertaining

Starting well to end well

  • Being clear on your big idea
  • Making sure you're using the best format for your subject

Thinking before you write

  • Pulling the reader in, keeping them reading, and knowing how it will end
  • Making and linking your points
  • Planning so that all the parts work together, and in isolation

Hooking the reader in and keeping them in

  • Exploring the intro options
  • Varying, mixing and matching them
  • What makes a good intro
  • Using powerful language 
  • Testing for length, pace and rhythm
  • Making logical links
  • Creating cliff-hangers and adding drama

Pacing and polishing your copy

  • Keeping an eye on quotes
  • Thinking soundbite
  • Making time to polish
  • Painting a picture
  • Getting the vital   information in at the beginning
  • Cutting and editing your own work

The best endings

  • Hammering home your big idea
  • Adding variety with  different ending options

Advanced Feature Writing - Training Course Contact ContentETC directly here to enroll in this online course!


The cost of this Advanced feature writing course is £105 +VAT,  which gives you full unlimited access to the course for one month.The one-to-one training option with instructor feedback is £155 + VAT.

Discounts are available for multiple users - it applies to this course or to a mix of e-learning courses.

In House Training for Your Company

ContentETC's in house training solution is precisely tailored to your specific organisation, and to the individual needs of each participant. The trainers always use relevant case studies, real-life examples and the experiences and current needs of each participant to inform and drive the training.

Advanced Feature Writing - Training Course Enquire here to find out more about costs!

Provider: ContentETC

ContentETC - In house training and online courses in content development

We provide training for maximising your media, communications, print and digital content....

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13 Petworth Road
GU27 2JB Haslemere, Surrey

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