Advanced news writing

Course summary
Length: 3 hours
Price: 105 GBP excl. VAT
Location: Distance
Next available date: Contact us for more information - Distance

Course Description

Advanced news writing - An e-learning / online training course designed by ContentETC

This comprehensive e-learning course from ContentETC builds on the foundations of basic news writing, exploring the many options and challenges encountered when gathering, editing, and presenting news items, in a wide variety of formats and channels. The course covers in depth all the theory and practice of advanced news writing.

You will learn:

  • How to organise your news delivery channels
  • How to manage complex news stories and divergent sources
  • The secrets of prioritising news content
  • How to efficiently handle news flow for the 24/7 audience
  • How to write the most attention grabbing introductions
  • The structural techniques behind the best news stories
  • How to manage one-off stories and extended news coverage
  • The essential writing tricks and tips to streamline your writing

…and much more.

Advanced news writing - online training course Interested in learning more about news writing? Find out how this online course can help you - Enquire here!

Suitability - Who should attend?

Suitable for:

Writers with some experience of producing news content, who now really want to stretch their skills and learn all the secrets of the seasoned news professionals.


Outcome / Qualification etc.

ContentETC certificate upon completion.

What e-learners think of this course:

"Many thanks for that, I really enjoyed it and found it very useful."

"Excellent, very authoritative, yet friendly. Understood the needs of journalists…"

"Everything was clear and easy to understand. And it had eye-catching graphics and all that!"

Personal trainer feedback

Our expert trainers are here to provide you with invaluable one-to-one feedback on your progress. Email your work and the trainer will supply you with individual guidance, comments and practical suggestions. Then once you’ve improved your work, the trainer will appraise your revised content and provide a second set of constructive comments. This unique feedback really brings your learning to life and makes sure you have truly grasped - and applied - all the key principles.  

Training Course Content

This Advanced news writing training course is designed to cover the following units:


  • Identifying what’s good and bad in intros
  • Playing with the intro to create variety

The 6 intro options

  • Grab
  • Anecdotal
  • Slow burn and explode
  • Connection
  • Description
  • Quote


  • Identifying what’s good and bad in structure
  • Playing with the structure

Breaking up the blocks

  • Pulling the reader through because the copy flows easily
  • Using transitions
  • Building links between sentences and paragraphs
  • Object transitions
  • Narrative flow transitions
  • Fact transition

Stories in different parts of the news stream

24/7 news

  • Keeping it updated
  • Keeping it fresh
  • Looking for the new angle
  • Adding with reporting, links, maps, pix, comment pieces etc

Exercises and quizzes

To check your understanding of the theory, during the e-learning course you will be quizzed on how to handle a developing news story.

Top tips and checklists

Handy tips and checklists at key stages of the course.  These cover vital topics including: using the different types of intro; advanced structure and news in different parts of the media stream.


Advanced news writing is £105 + VAT per user, which gives you full unlimited access to the course for one month.

Provider: ContentETC

ContentETC - In house training and online courses in content development

We provide training for maximising your media, communications, print and digital content....

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13 Petworth Road
GU27 2JB Haslemere, Surrey

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