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Marketing Courses

Marketing Courses

Study a course in advertising and marketing to propel your career forward and open doors for you around the world. Develop your marketing skills and how you work with product promotion, advertising, pricing, distribution channels and branding. Learn the art of identifying consumer’s needs and wants, and then how to meet those needs through products and services over time as needs and wants change.

Browse the marketing courses in the lists here, read more and then Request Information directly from the course provider.

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About Marketing

Marketing is the art of identifying needs, creating to meet those needs, maintaining consumer interest and satisfying the customer. Marketing is an integrated communication-based process for identifying needs and wants and then meet them through products and services offered.

Marketing includes working with promotion of products, advertising, pricing, distribution channels and branding.

Studying advertising and marketing will give you invaluable experience and insight into varying marketing strategies and campaigns, complementing your existing knowledge to take your career to the next stage. Improved marketing skills will make you an asset to any international company.

Advertising and marketing courses offer a huge variety of specialist areas to study, giving you an opportunity for you choose how to build your future career.

Who can marketing courses benefit?

Professional development in the marketing field can aid and develop those already in the marketing field or give a boost towards entry into a marketing job. Depending on your needs, a marketing course can be suitable for brand managers, those monitoring market trends or those managing advertising and marketing activities, ensuring the right message is delivered for your company’s product.

Additionally, a marketing course can benefit your development as part of a creative team, as a copy writer or art director coming up with an original idea that then needs to be fleshed out.

Marketing is a popular and competitive field to enter and to be in. Continual development to improve your skills and knowledge is essential to ensure you’re not overtaken in this fast-paced world.

Knowledge of advertising and marketing strategies from international markets will also put you ahead of the game, especially in an age of increasing globalisation.

Business Marketing - explore the opportunities

Marketing incorporates the strategic planning, implementation, and control of a mix of business activities inside an organisation. These are then combined with the intention of attracting business. When successful, it is understandably advantageous for the business and it results in an exchange or transfer of products.

Marketing projects often necessitate a project leader, business development manager, designer, copywriter, advertiser, account manager, in addition to an overall Marketing Manager. The way in which a product or company develops its brand is imperative to the success of the business in terms of perception, purchased and the belief it engenders.

Traditional Marketing

Most businesses use marketing as a means to maintain their market position or to generate further growth. Additionally, marketing strategies can be used to secure new consumers, or to maintain existing customer satisfaction.

Creating effective growth requires a strategic marketing plan, whereby knowledge and ideas interact with strategy and tactics. Developing the right strategic marketing mix, with an easy-to-follow structure is a vital and solid foundation for success.

There are four main elements of the marketing process:

  • Gather information and build an understanding of the market and its various components, eg using market surveys/research
  • Analyse data and devise a marketing plan based on the chosen strategy
  • Develop marketing options and develop action plans such as advertising campaigns
  • Follow-up marketing efforts, analyse results and build on this knowledge of the market

Browse the marketing courses here and take one to refresh your skills and knowledge of the marketing world, bring yourself up to speed on new developments or take an in-house training course to get inspiration for your latest marketing campaign.

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