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Social Media Marketing Courses

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The era of technology has revolutionised marketing strategies. The proliferation of social media platforms like Facebook, Twitter, LinkedIn, Instagram, YouTube, etc, have resulted in a spotlight being focused on social media marketing.

Browse the list of social media marketing courses and complete information requests for the ones that may suit your needs.

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Social media on the rise

Online traffic attracts marketing and social media platforms specialise in doing just that, attracting users. The reach for some of these platforms are astronomical. For example, Facebook has 2 billion active users a month, Twitter has 328 million a month, Snapchat has 161 million daily users, and LinkedIn has 500 million registered users.

One of the key elements for getting the most out of social media is the ability to produce relevant content. Writing skills are essential to produce content that has the right tone for the intended audience and lends itself to being shared.

Facebook Marketing

Facebook is the most popular social media platform. Producing high quality, compelling, shareable content allows companies to reach a vast audience. Paid advertising enables companies to target specific market segments and this enhances your opportunities for making sales. Facebook also has its own analytics that provide detailed feedback on the performance of your online content.

Twitter Marketing

Twitter combines social networking and micro-blogging enabling users to share short messages and is ideal for commenting on live events. Social media marketing courses will teach you how to cultivate quality followers and target tweets to gain maximum benefit. You will learn how to publish instant announcements, when to send tweets, how to pay for targeted messages, and much more.

LinkedIn Training

LinkedIn targets the professional where their CVs, skills, education and career details are presented. It provides an ideal platform for businesses to reach out to these users and to establish themselves as a thought-leaders in their fields. Social media courses will demonstrate how use the platform to reach a targeted professional audience and to use their paid services to maximum effect.

User preferences

Recent years has seen user activity shifting from the pc to mobile devices. More and more people are accessing online content on their mobile phones. So how does this relate to social media marketing? Social media is often used to drive users to your website. So if a large percentage of users are accessing your website pages via social media, you need to ensure that your content is mobile friendly.

Course formats

Social media marketing courses are offered in the following formats: classroom, in-house or online options. Due to the fact that these platforms are internet-based, means that these courses lend themselves well to online learning. 

Courses that relate closely to or provide valuable skills in this field:

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