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Digital Marketing Specialist Level Certification

1Training
Course summary
125 hours
339 GBP excl. VAT
English
Part time
Online courses
Next available date: This course is available anytime in anywhere. - Online courses
Last application: This course is available to purchase anytime of the year.
Professional Training

Course description

Digital Marketing Specialist Level Certification

Overview

If you want to be a digital marketing specialist, here’s an excellent course to get started on. The Digital Marketing Specialist Level Certification will provide a wealth of information on the importance of implementing an effective digital marketing strategy to achieve organisational goals. Digital marketing is no longer limited to the big corporations, in fact, companies of all sizes and scopes apply digital marketing techniques to identify their audience, understand customer needs, expand customer reach and convert potential customers. Digital marketing is at the forefront of any marketing strategy, and the use of digital marketing channels will open up your business to reach a wide audience and promote your products and services.

The Digital Marketing Specialist Level Certification will explore key modules such as overview of digital marketing, important elements of DM channels, evaluating DM channels and popular social media platforms. Each topic is discussed at length to ensure the learner gains a complete understanding of the subject matter.

Digital Marketing Specialist Level Certification is a comprehensive course that features the best advice and guidance on advancing your career in digital marketing to the next level. The industry has an ever-increasing need for qualified specialists who have a firm understanding of all aspects of digital marketing, and there has never been a better time than right now to land your dream job!

Why You Should Consider Taking this Course at 1Training?

1Training is a leading online provider for several accrediting bodies, and provides learners the opportunity to take this exclusive course awarded by SMstudy.  At 1Training, we give our fullest attention to our learners’ needs and ensure they have the necessary information required to proceed with the Course.  Learners who register will be given excellent support, discounts for future purchases and be eligible for a TOTUM Discount card and Student ID card with amazing offers and access to retail stores, the library, cinemas, gym memberships and their favourite restaurants.

Suitability - Who should attend?

Entry Requirements

  • Candidates should have a minimum of 3 years of work experience
  • It is recommended that candidates have completed the Certified Digital Marketing Professional qualification

Who is this for?

  • Sales and Marketing Professionals who want to become Digital Marketing Specialists
  • Individuals aspiring to take their career in digital marketing to the next level

Outcome / Qualification etc.

Certification

Upon the successful completion of the course, you will be awarded the ‘Digital Marketing Specialist Level Certification’ by SMstudy.

Awarding Body

SMstudy is a global certification body for Scrum certifications. These are widely accepted and recognised certifications to ensure individuals and organisations complete projects quicker and more successfully. Individuals who are SMstudy certified professionals will have the expertise to improve delivery processes in organisations and increase the ROI. Gaining this certification will give learners the opportunity to establish themselves in the business world, and open up exciting career prospects.

Training Course Content

Learning Outcomes

  • Define marketing activities that use different electronic devices to engage with customers through computers, smartphones and tablets
  • Learn to optimise all available digital marketing channels that are effective to achieving the organisation’s marketing goals
  • Implement well-planned digital marketing strategies
  • Learn how to understand and satisfy your customers
  • Prepare for the Specialist Level certification exam

Method of Assessment

In order to qualify in the course ‘Digital Marketing Specialist Level Certification’ successfully, learners will take a proctored online exam.

Exam Format:

  • Multiple Choice
  • 140 questions for the exam
  • 180 minutes duration
  • No negative marks for wrong answers

Access Duration

The course will be directly delivered to you, and you have 6 months access to the online learning platform from the date you joined the course.  The course is self-paced and you can complete it in stages, revisiting the lessons at any time.

Course Curriculum

1: Digital Marketing Overview - Part 1

2: Digital Marketing Overview - Part 2

3: Introduction

4: SMstudy Guide

5: Using SMstudy Guide with VmEdu Mobile App

6: Certification Schema for SMstudy® Certifications

7: Why Use the SMstudy® Guide?

8: Early models of Sales and Marketing

9: Fragmented New-Age Marketing

10: Innovative Internet-Enabled Business Models

11: Sales and Marketing as a Continuum

12: Corporate Strategy and its relationship to Sales and Marketing

13: Components of Corporate Strategy

14: Aspects of Sales and Marketing

15: Marketing Strategy and Marketing Research

16: Digital Marketing, Corporate Sales, Branding and Advertising,Retail Marketing

17: Corporate Marketing Strategy

18: Digital Marketing19: Digital Marketing Overview

20: Digital Marketing Channels

21: Planning and Developing Digital Marketing Channels : Process

22: Optimize Websites: Process

23: Optimize Mobile Channels: Process

24: Optimize Social Media Process

25: Other Important Elements of DM Channels

26: Digital Marketing and its channels

27: Understand Available DM Channels

28: Understand Available DM Channels: Inputs - Part 1

29: Understand Available DM Channels: Inputs - Part 2

30: Understand Available DM Channels: Inputs- Part 3

31: Understand Available DM Channels: Inputs - Part 4

32: Understand DM Channels: Tools - Part 1

33: Understand DM Channels: Tools - Part 2

34: Understand DM Channels: Tools - Part 3

35: Understand DM Channels: Tools - Part 4

36: Understand DM Channels: Tools - Part 5

37: Understand DM Channels: Tools - Part 6

38: Understand DM Channels: Tools - Part 7

39: Understand DM Channels: Tools - Part 8

40: Understand DM Channels: Tools - Part 9

41: Understand DM Channels: Outputs

42: Evaluate DM Channels - Introduction

43: Evaluate DM Channels – Inputs - Part 1

44: Evaluate DM Channels – Inputs - Part 2

45: Evaluate DM Channels – Inputs - Part 3

46: Evaluate DM Channels – Inputs - Part 4

47: Evaluate DM Channels – Inputs - Part 5

48 : Evaluate DM Channels – Inputs - Part 6

49: Evaluate DM Channels – Inputs - Part 7

50: Evaluate Digital Marketing Channels – Tools - Part 1

51: Evaluate Digital Marketing Channels – Tools - Part 2

52: Evaluate Digital Marketing Channels – Tools - Part 3

53: Evaluate Digital Marketing Channels – Tools - Part 3

54: Evaluate Digital Marketing Channels – Tools - Part 5

55: Evaluate DM Channels – Outputs

Expenses

Now  £339

Was  £699

Continuing Studies

Career Path & Progression

The Digital Marketing Specialist Level Certification will improve your candidature for a number of jobs and demonstrate your expertise in digital marketing.  You can study more courses in the same field and enhance your academic knowledge in digital marketing strategy. Your skills will be recognised by potential employers and you have the opportunity to land a well-paying job in the industry. Given below are titles you can compete for, along with the average UK salary per annum 

  • Digital Marketing Specialist – £46,000 (Approximately)
  • Digital Marketing Manager – £57,000 (Approximately)

About provider

1 Training - Together, shaping your future

1 Training has established an excellent reputation in the UK for providing professional and vocational training, aiming to train people (young people in particular) for the world of work. 1 Training aims to fill gaps in employment skills, whilst placing...


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