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Course Description

With all the money and effort that goes into attracting new customers it makes sense to look after the ones we have. This one day course is designed to assist sales professionals in building stronger long term relationships with their customers and realising the full potential of that partnership. There are common mistakes that account managers new to the role (and many experienced ones) make which can stifle future growth. We will cover these and how to avoid them whilst guiding you towards profitable best practice by ensuring you have the fullest possible understanding of your customers’ requirements.

Training Course Content

  • Introduction and Course Overview
  • Identifying Key Accounts
  • Building Profitable Relationships
  • Writing Effective Proposals
  • Managing Customer Expectations
  • Planning Customer Contact
  • Developing Your Key Account Strategy
  • Negotiation Tactics
  • Meetings and Your Time
  • Successful Customer Meetings
  • Your Personal Action Plan

Who Should Attend

Anyone who is involved with creating, managing and developing relationships with customers, and who wants to develop a solid understanding of the reasons for, and the skills involved in, maximising the commercial benefit of these relationships.

Provider: Activia Training

Activia Training

With Activia, business training comes the way you want it : at your place or ours; off-the-shelf or bespoke; scheduled public classes or closed private courses matched to your requirements....


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Contact information for Activia Training

Activia Training


Berkshire
Regus House, 268 Bath Road
SL1 4DX Slough

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