Social Media Virtual Course

Acudemy Training
Course summary
3 days
200 GBP
Online courses
Professional Training

Course description

Social Media Virtual Course

This three day virtual live course is designed to help you attract business in the most powerful way using social media. The course is delivered will examples adapted to different industries. This training is aimed at those who are new to the use of social media as a way of marketing or even can be used as a refresher course.

At the end of the session, you will have a better understanding of the role social media can play in marketing campaigns. You will also feel confident using these social media channels to effectively drive sales and leads.

Suitability - Who should attend?

This course is ideal and recommended for anyone in the sales & marketing field. Also beneficial for all business owners who are willing to reach to a maximum number of clients
through social media.

There are no prerequisites or entry requirements, as long as you want to get more experience in the field of social media marketing, this is the right place for you.

Outcome / Qualification etc.

Informal assessment will take place through group discussion, class room activities, and questions and answers sessions as guided by your tutor.

Course Completion Certificate awarded by Acudemy.

Training Course Content


Social Media: An Introduction Taster - 60 mins

  • How you are using social media marketing
  • Social media wins to take away today

Day 1

Session 1 - 60 mins

  • What makes a good social media campaign?
  • Successful social media campaigns
  • Understanding your target market and customer
  • Break - 30 mins

Session 2 - 60 mins

  • Developing a social media plan
  • Who’s in charge and who’s doing what?
  • How to develop your own voice and tone to reflect your organization’s branding
  • How to create compelling content
  • How often to post and timing
  • Break - 30 mins

Session 3 - 60 mins

  • Developing a plan that works for you (setting overall goals, measuring etc.)
  • Tools to help manage/measure your campaigns
  • Respond or ignore negative feedback?
  • Turning followers into prospects
  • Ads - do they work?

Day 2

Session 4 - 60 mins

  • Introduction to the main social media platforms
  • Using LinkedIn to generate new leads
  • Profiles, content, connections, avoiding common errors etc.
  • Setting KPIs and measuring campaign successes on LinkedIn
  • Break - 30 mins

Session 5 - 60 mins

  • Facebook as a business tool
  • Business profiles, content, building a thriving community, avoiding common pitfalls etc.
  • Setting KPIs, measuring campaign successes on Facebook
  • Break - 30 mins

Session 6 - 60 mins

  • Twitter - using it for for business
  • Profile, tweets, posting hashtags,how to avoid common errors
  • Setting KPIs - measuring campaign successes on Twitter

Day 3

Session 7 - 60 mins

  • Other social media platforms - could they be right for your organization?
  • Google My Business, Pinterest, TikTok,Snapchat and Instagram
  • Setting KPIs and measuring campaign successes on these social media channels
  • Break - 30 mins

Session 8 - 60 mins

  • Practical exercise
  • Break - 30 mins

Session 9 - 60 mins

  • Reviewing and putting what you’ve learnt into practice.

Why choose Acudemy Training

100% certified & specialised trainers delivering face to face, webinars and on-site courses

5 locations where courses are being delivered, with a concentration to Central London

More than 90% of satisfied individuals and organisations (2000+ students trained so far)


The cost of this course is 200 GBP (including VAT).

About provider

Acudemy Training - Accounting & Management Training

Acudemy Training - Expert Training in Accountancy, Finance, Process Management, Project Management, Leadership & Management Skills. 

Acudemy provides recognised and bespoke training within specialised fields of Finance and Management. Our offering has been specifically designed to help individuals achieve their educational and career goals. We currently offer classroom based learning which serves the London area with...

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Contact info

Acudemy Training

Acu Empire House
225 Gray’s Inn Road
WC1X 8RH London

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