Course description
Spacial Layout & Retail Performance
How do we design space to influence footfall and customer experience?
This course reviews effective space design for shopping centres and the urban centres within which they exist. Uniquely the course considers the interactions between the two, micro and macro, spatial contexts.
Shopping & Place
At the urban scale, we demonstrate how to measure ‘location value’.
We assess the potential for attracting trade at any given location in terms of accessibility, catchment population and other attractions within the vicinity. We use case studies to explain site appraisals and subsequent layout design strategies in different locations.
Spatial Layout & Shopping
At the micro level, we show how to assess the spatial layout design in terms of optimising footfall, legibility and convenience, which in turn affect sales, rental value and customer satisfaction.
At the end of the course you will gain greater appreciation of the spatial context of retail environments: why some appear to convert easily and why others struggle to attract footfall.
Suitability - Who should attend?
Who will benefit from this course?
- Shopping centre developers creating or redesigning space
- Shopping centre owners and investors looking to optimise the conversion potential of their built assets
- Lenders who wish to understand the medium to longer term viability of a centre
- City centre planners considering the impact of retail applications and or zoning
- Retail property consultants advising any of the above
Training Course Content
Session 1
- Introduction to Spatial Analysis for cities
- Spatial Syntax background
- Why is layout important?
- Macros, mesos, micro and multiscale analysis
Tool: Depthmap
Session 2
- Spatial analysis for site analysis and design exploration
- Case studies: The 5 L process
– Location
– Linkage
– Layout
– Land use
– Landscape Modelling
- Exercise: Delegates to develop, design proposal and explain reasoning
Session 3
- Interactive Game: Space Syntax Open Mapping
- Visibility Graph Analysis and Agent Modelling Method and Application Case Studies
Live Demonstration - Q&A
Why choose Bayfield Training
Over 22 years in business
Original Content, Unique Delivery
+90% courses review rating from past delegates
Expenses
Classroom-based £1,500 + VAT
Online: £1,250 +VAT
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About provider
Bayfield Training - Real Estate Executive Education
Bayfield Training is a prominent global supplier of investment grade Real Estate executive education. Having begun as pioneers in the field of Real Estate Financial Modelling, today Bayfield has a huge extended network of experts, specialists and professionals within this...
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Contact info
Bayfield Training
Reviews
Average rating 5
Based on 1 reviews.
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