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How do we design space to influence footfall and customer experience?
This course reviews effective space design for shopping centres and the urban centres within which they exist. Uniquely the course considers the interactions between the two, micro and macro, spatial contexts.
At the urban scale, we demonstrate how to measure ‘location value’.
We assess the potential for attracting trade at any given location in terms of accessibility, catchment population and other attractions within the vicinity. We use case studies to explain site appraisals and subsequent layout design strategies in different locations.
At the micro level, we show how to assess the spatial layout design in terms of optimising footfall, legibility and convenience, which in turn affect sales, rental value and customer satisfaction.
At the end of the course you will gain greater appreciation of the spatial context of retail environments: why some appear to convert easily and why others struggle to attract footfall.
Tool: Depthmap
Over 22 years in business
Original Content, Unique Delivery
+90% courses review rating from past delegates
Classroom-based £1,500 + VAT
Online: £1,250 +VAT
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Bayfield Training is a prominent global supplier of investment grade Real Estate executive education. Having begun as pioneers in the field of Real Estate Financial Modelling, today Bayfield has a huge extended network of experts, specialists and professionals within this...
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