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Spacial Layout & Retail Performance

Bayfield Training
Course summary
1 day
1,250 GBP excl. VAT
English
Professional Training
Next available date: 14/10/2021 09:00 - Online courses
Course Dates
Online courses
1,250 GBP
14/10/2021

Online courses
1,250 GBP
29/06/2022

Online courses
1,250 GBP
22/11/2022

Course description

Spacial Layout & Retail Performance

How do we design space to influence footfall and customer experience?

This course reviews effective space design for shopping centres and the urban centres within which they exist. Uniquely the course considers the interactions between the two, micro and macro, spatial contexts.

Shopping & Place

At the urban scale, we demonstrate how to measure ‘location value’.

We assess the potential for attracting trade at any given location in terms of accessibility, catchment population and other attractions within the vicinity. We use case studies to explain site appraisals and subsequent layout design strategies in different locations.

Spatial Layout & Shopping

At the micro level, we show how to assess the spatial layout design in terms of optimising footfall, legibility and convenience, which in turn affect sales, rental value and customer satisfaction.

At the end of the course you will gain greater appreciation of the spatial context of retail environments: why some appear to convert easily and why others struggle to attract footfall.

Suitability - Who should attend?

Who will benefit from this course?

  • Shopping centre developers creating or redesigning space
  • Shopping centre owners and investors looking to optimise the conversion potential of their built assets
  • Lenders who wish to understand the medium to longer term viability of a centre
  • City centre planners considering the impact of retail applications and or zoning
  • Retail property consultants advising any of the above

Training Course Content

Session 1

  • Introduction to Spatial Analysis for cities
  • Spatial Syntax background
  • Why is layout important?
  • Macros, mesos, micro and multiscale analysis

Tool: Depthmap

Session 2

  • Spatial analysis for site analysis and design exploration
  • Case studies: The 5 L process
    – Location
    – Linkage
    – Layout
    – Land use
    – Landscape Modelling
  • Exercise: Delegates to develop, design proposal and explain reasoning

Session 3

  • Interactive Game: Space Syntax Open Mapping
  • Visibility Graph Analysis and Agent Modelling Method and Application Case Studies
    Live Demonstration
  • Q&A

Why choose Bayfield Training

Over 22 years in business

Original Content, Unique Delivery

+90% courses review rating from past delegates

Expenses

Classroom-based £1,500 + VAT
Online: £1,250 +VAT

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About provider

Bayfield Training - Real Estate Executive Education 

Bayfield Training is a prominent global supplier of investment grade Real Estate executive education. Having begun as pioneers in the field of Real Estate Financial Modelling, today Bayfield has a huge extended network of experts, specialists and professionals within this...


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Contact info

Bayfield Training

71-75 Shelton Street
WC2H 9JQ Covent Garden, London

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Reviews

Average rating 5

Based on 1 reviews.

Data Analyst
The course was excellent! It provided a very good introduction to spatial layout and visulisation, even for someone who has a background in the spatial analysis
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