Luxury Brand Management
Bayswater College
Course description
Luxury Brand Management
The Luxury Brand Management course offers an introduction to the basics of marketing and communication strategies for the fashion industry.
Learn about the importance of social digital platforms in the formation of successful branding and how to approach the concept of luxurious branding in the heart of a wold fashion capital.
Suitability - Who should attend?
This course is designed for anyone from a beginner to a fashion professional, who wishes to enhance their fashion awareness in an important fashion capital, or pursue a degree or career in luxury brand management.
Training Course Content
- The History of Luxury Brands
- The History of Luxury Brands
- The Fashion Market Consumerism and customer psychology
- Luxury fashion products and audiences
- Business logic and the product development process
- What is a luxury brand concept? How to generate luxury
- Creating a new brand concept
- Applications of luxury marketing in shows and events
- Public Relations and social networking
- Marketing planning
About provider
Bayswater College
Bayswater College is accredited by the British Council, is a member of English UK and has more than 40 years’ experience teaching English. Bayswater College courses are designed to be more than an English Course. We want to help you...
