Cold Calling

Benchmark Training
Course summary
1 day
200 GBP excl. VAT
Professional Training
Next available date: 30/07/2020 - Leeds
Course Dates
30/07/2020   (English)
200 GBP
Online courses
Enquire for more information  (English)
200 GBP

Course description

Cold Calling by Telephone - 1-Day Training - Open Course or In-House Training

Do you often try to sell something over the phone and find that the would-be client is not interested or does not have the time to speak to you at that moment?

This 1-day workshop will make cold calling simple by breaking your sales calls into six distinct areas: objective planning, engaging the receptionist, catching the attention of the decision-maker, persuasive vocabulary,  recovery lines for handling objections, and closing effectively and succinctly.

The learning style of this cold calling course is a mix of competitions and quizzes, practical theory, practical sessions, and discussion where we can tackle any cold calling issues you have in your organisation.

Suitability - Who should attend?

This course is ideal for sales people who spend at least part of their time bringing in new clients through cold calling. This workshop is also available as in-house training for organisations.

Outcome / Qualification etc.

When you leave this course, you will be equipped with the skills to engage and sell your future cold call clients.

Training Course Content

This course will cover the following topics:

The 6 Distinct Areas of Cold Calling

- Objective planning: Know where you want to be to how you get to get to the client

- Making the first call: Engaging with the receptionist and getting that gatekeeper to help you get to the decision maker

- Speaking with the decision maker: Using an opening hot button statement, 5 distinct area of questioning to help you find the benefit to offer

- Persuasive vocabulary to help you hit the mark every time

- Recovery lines for handling objections

- Closing effectively and succinctly


The cost of this course is 125 GBP excluding VAT and this fee covers all instruction and materials.

Free parking is available.

This course is also available as an in-house training. Please enquire for details.

Get Inspired! Watch the Video

Meet your trainer and learn how to get the best results from your cold calls.

About provider

Benchmark Training

Train with Benchmark - In-House or Open Courses in Leeds 

If you or your organisation needs to build skills in reception work, cold calling, team leadership, personal sales, debt collection, handling difficult people, train the trainer or presentation skills, Benchmark will deliver a comprehensive one to three day training and...

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Contact info

Benchmark Training

The Old Farmhouse, Biggin
LS25 6HJ

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Average rating 4

Based on 2 reviews

Khalid Barakzai
Great feedback from training session yesterday I really enjoyed this morning and I’ve taken away lots of thought provoking ideas. Thanks for the lively and motivational session.
John Boulton
"I’ll always remember in one of your training courses that you should keep a photo near the phone that makes you happy so you always answer the phone with a smile in your voice - still do it now 😀" this is 30 years on!!
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