Advanced Certificate for the Executive Assistant: ACEA®

Course summary
Professional Training
Full time
Professional Training
Course Dates
Online courses
9/10/11/16/17/18/25 August 2022 Asia / Australasia Region

Las Vegas



Course description

***International Recognised Certification***


                               "AVAILABLE IN CLASSROOM AND ONLINE"

                                              "PUBLIC or IN-HOUSE"

The Advanced Certificate for the Executive Assistant: ACEA®  equips Administrative Professionals with the skills and knowledge required to meet the increasingly demanding roles that are expected of them in the modern corporate environment.                                             

ACEA® is a world-leading intensive and interactive executive level training course that equips current and aspiring Administrative Professionals with the skills and knowledge they need to excel.

The role of the Administrative Professional is on a journey and the responsibilities of this highly demanding and visible role continue to grow exponentially.

To become a true ‘Strategic Partner' to an Executive, it is imperative that Assistants have a deep understanding of the business and their Executives’ role & responsibilities. Organisations are looking for Assistants that possess ‘Executive Level’ business acumen skills, now more than ever.

Uniquely delivered from an 'Executive Led' perspective, the ACEA® course focuses on elevating the role of the "Strategic" Assistant, by delivering a fundamental understanding of business and organisations, as well as practical skills, including:

  • Strategic thinking
  • Corporate visions & missions
  • Understanding the linkages between strategy, projects & operations
  • Project management skills
  • Stakeholder management
  • Risk management
  • Quality management
  • Ethics & corporate social responsibility 
  • Communication skills
  • Emotional intelligence / resilience
  • Service orientation
  • Time management
  • Leadership skills
  • Presentation skills
  • Financial awareness
  • Change management
  • Critical thinking and problem solving
  • Negotiation skills and conflict management

… and much more

Over 2,000 Administrative Professionals have now participated in ACEA®, which is delivered as both open courses or can be scheduled in-house / on-site for your team/group 

  • 99.7% of attendees have said they would recommend ACEA® to a colleague or friend in the post event surveys
  • Average rating of 4.7 out of 5 stars from over 550 course reviews on findcourses
  • Gain an internationally accredited certificate, approved by a recognised UK awarding body: Qualifi
  • Post-nominal: Proudly display ACEA® after your name on your business card and resume/CV
  • Approved by the International Association of Administrative Professionals (IAAP) qualifying for 28 recertification points
  • Accredited by the Institute of Administrative Management (IAM), the oldest professional body for administration and business management in Europe 
  • Accredited by the CPD Standards Office and awarded 30 CPD credits

Contact us for more information, prices and early bird / multiple delegate discounts.

Suitability - Who should attend?

Why have over 2,500 Administrative Professionals participated in the ground-breaking ACEA® training course?

  • To give their bosses greater confidence to delegate more important & critical tasks
  • To gain a broader understanding of the business, increase business acumen & bring new ideas/skills to their organisation
  • To rejuvenate their passion for their career, take the next step up & progress further
  • To show what they are capable of
  • To manage projects more efficiently, increase productivity and delegate
  • To join & share experiences with Administrative Professionals from other sectors and countries
  • To stand out with a globally recognised accredited certification
  • To gain respect in the boardroom & recognition of role & responsibilities
  • To learn from world-renowned trainers & accomplished business leaders

This highly practical and interactive ACEA® course has been specifically designed for:

  • Administrative Professionals
  • Executive Assistants
  • Management Assistants
  • Chiefs of Staff
  • Office Managers
  • Senior Assistants
  • Executive Personal Assistants
  • Executive Secretaries
  • Personal Assistants
  • Personal Secretaries
  • Administration Managers
  • Management Secretaries
  • Executive Personal Secretaries

PLUS anyone responsible for the strategic administrative support of senior management and executive

Outcome / Qualification etc.

Gain internationally recognised digital credentials which are:

  • Certified by Qualifi, a recognised UK awarding body.
  • Accredited by the Institute of Administrative Management (IAM), the oldest professional body for administration and business management in Europe. 
  • Approved by the International Association of Administrative Professionals (IAAP) (qualifying for 28 recertification points).
  • Accredited by the CPD Standards Office and awarded 30 CPD credits.

In addition you can proudly your ACEA® digital credentials after your name on your social media, business card and resumé/CV.

Training Course Content

The Advanced Certificate for the Executive Assistant: ACEA® covers the following topics:


  • Personal introductions
  • Course background

The Modern-Day Executive Assistant

  • The journey
  • Future skills
  • Characteristics and qualities

Understanding Ourselves and Others

  • Emotional intelligence at work
  • Know your inter-personal style and how your behaviour impacts others
  • Learn how to manage others
  • DISC personality assessment
  • Measuring your emotional intelligence
  • Resilience
  • Service orientation

Presentation Skills

  • Overcoming fear
  • Planning presentations
  • Presentation preparation and tips

Organisations and Strategies

  • The modern organisation
  • Vison, mission and core values
  • Corporate strategies
  • Principles of planning setting goals and objectives

Performance Measurement

  • Understand why organisations measure
  • The balanced scorecard
  • Measuring an Executive Assistant’s performance

Personal and Corporate Ethics

  • Corporate social responsibility
  • Personal ethics
  • Corporate ethics
  • Dealing with ethical dilemmas

Motivating Performance

  • What motivates you?
  • The 5 key motivation theories
  • Maslow vs Herzberg

Project Management

  • What is a project?
  • Why projects go wrong
  • The golden rules of project management
  • Project management methodologies
  • Work breakdown structures (WBS)
  • Project estimating
  • Project scheduling tools
  • Controlling the project
  • Status reporting

Risk Management

  • What is risk management?
  • Why organisations manage risk
  • Barriers to effective risk management
  • Risk quantification and measurement
  • Risk response options

Stakeholder Management

  • What is stakeholder management?
  • Stakeholder mapping
  • Managing different stakeholders

Quality Management

  • Defining quality
  • The cost of quality
  • Quality planning

Time Management

  • Definition of time management
  • Multi-tasking
  • The time management process
  • Delegation
  • Running effective meetings

Leadership Skills

  • Understanding leadership vs management
  • Building trust
  • Developing influencing skills
  • Assess your leadership competencies and learn how you can develop your strengths

Communication Skills

  • Develop your ability to influence and communicate with others
  • Communication strategies and techniques
  • Listening skills
  • Verbal and non-verbal communication
  • Barriers to communication

Financial Awareness

  • Financial accounting vs management accounting
  • Understanding the 3 key financial statements
  • What is EBITDA?
  • Principles of budgeting

Critical Thinking & Problem Solving

  • What is critical thinking?
  • Problem solving techniques
  • Assessing potential solutions

Change Management

  • What is change?
  • Change drivers
  • Responses to change
  • Overcoming resistance to change

Conflict and Negotiation Skills

  • Conflict triggers
  • Managing conflict
  • Negotiation tactics and negotiating styles

ACEA® Assessment

Only those who successfully complete the examination and participate effectively in the course case studies will receive the Advanced Certificate for the Executive Assistant: ACEA®

Delivery Options & Expenses

Public Courses

The ACEA® public course is delivered in multiple international locations including Europe, Middle East, East Africa, West Africa, Sub Saharan Africa, South East Asia, Australasia and the United States of America

In-House / On-Site Courses
BMTG (UK) Ltd can also deliver this course in-house anywhere in the world, either directly or via one of our global Partners. 

PA Networks and Associations

Special exclusive deals are available for bona fide PA Networks and Associations. For details of how your members can benefit significantly from group bookings please contact us directly.

Provider: BMTG (UK) Ltd

BMTG (UK) Ltd - Global Business Training

BMTG (UK) Ltd collaborates with an international network of partners to offer a wide range of  Business Management training courses to individuals, corporate delegates and companies worldwide. BMTG's  mission is to become the partner of choice for the delivery of...

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3rd Floor,
116 Dundas Street,
EH3 5DQ Edinburgh,

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Reviews by course attendees

Average rating 5

Based on 654 reviews.

Shafina Malik
You have devised a rich, outstanding curriculum which sets an excellent foundation for any development programme. It has been an awesome journey and one I am so grateful to have been a part of. Thank you for all the immense hard work and dedication you have put into creating the learning. You have truly made a huge difference and shown me what...
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Richa Gupta
I had a wonderful experience. John was a very good trainer and kept us highly motivated during these 5 days. There was so much to learn. I am going to apply what I have learnt during this program. If you also believe that you are a career Executive Assistant, you must take this program. It will add so much of value to your knowledge.
Malak Alqahtani
The course was so informative and well structured, our mentor is great and very supportive

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