HOME
 

Complete Direct and Digital Marketing

BOC - Global Events & Training Group
Course summary
1 week
3,190 GBP excl. VAT
English
Open / Scheduled
Next available date: 22/06/2020 - London
Course Dates
London
22/06/2020   (English)
3,190 GBP
30/11/2020   (English)
3,190 GBP

Complete Direct and Digital Marketing

Complete Direct and Digital Marketing - 1 week Course

This interactive course from BOC is designed to teach participants an in-depth knowledge of direct and digital marketing, and how they can work in a business strategy. The one week course will cover a wide range of topics, from the basics, to the best strategies, SEO and how to get the most of the methods that you use. This will give delegates the chance to identify what may work for them in their own place of work and then learn these topics more thoroughly. 

By the end of the course, participants will be able to demonstrate:

  • Understanding the strategic issues of each topic followed by the nitty-gritty of implementation
  • Knowledge, skills and confidence to plan an integrated marketing strategy
  • Experience in developing offline and online communications strategies
  • The ability to develop a strategy and evaluate the economics of planning and running campaigns
  • The ability to brief and manage creative teams and to evaluate creative work
  • Understanding how to weave together acquisition and retention tools to deliver an efficient digital strategy
  • Knowledge how to build great websites through content, navigation and optimising them using analytics
  • The ability to use social media platforms to benefit the company and stay connected to customers

Suitability - Who should attend?

The Complete Direct and Digital Marketing course is beneficial for marketing executives, account managers, marketing managers, data managers or anybody responsible for running campaigns – using any offline or online media.The programme will help participants to gain a better understanding or update on how direct and digital marketing works today.

Training Course Content

What do we mean by direct and digital marketing 

  • Overview
  • Some key terms and definitions

How direct and digital marketing work together

  • Customer database
  • The customer loyalty campaigns
  • Customer dominance
  • Internal marketing

Marketing strategies that work 

  • Five critical success factors
  • Positioning
  • Developing and using customer insight
  • Segmentation
  • Costing and evaluating campaigns

Campaign planning

  • Offline media planning
  • The 7 stages of planning an integrated campaign
  • Turning plans into action
  • Checklists of all key tasks

Getting the most out of your data 

  • The strategic role of data in modern direct and digital marketing
  • Integrating online and offline data
  • Keeping it up to date
  • Data privacy and the law
  • Deduplication and data maintenance
  • Basics of data analysis

Search marketing (SEO and PPC)

  • Planning your website – functionality, navigation and content
  • Customer personas and customer journeys
  • Getting the right content on your site
  • Copywriting for the web
  • Usability testing – how to make sure things are working
  • SEO – what is it and how do you do it better?
  • Paid Search – what is it and how do you do it better?
  • Affiliate Marketing – what is it and how do you do it better?

Online display and email

  • How online advertising works
  • Email marketing – acquisition and retention
  • Key success factors for online display
  • Measuring email effectiveness and optimising campaigns

Social media

  • Social media overview
  • Facebook
  • Twitter
  • YouTube
  • LinkedIn
  • Google+
  • Social Listening
  • Blogging

Summary

  • Key considerations for digital marketers
  • What will the future hold?
  • How to build the dream online strategy
  • Further reading and sites to keep an eye on

Expenses

The cost of this course is £3,190 plus VAT per participant.

Provider: BOC - Global Events & Training Group

BOC Global Events & Training Group

BOC - Global Events & Training Group: Training for Ambitious Professionals Worldwide

Based in London, BOC is an international event organiser and corporate training provider dedicated to helping organisations carve out the market space or "blue ocean" they need to overcome the competition and reach their goals. With a commitment to a...


Read more and show all courses with this provider

Request information - obligation free

Fill out your details to find out more about Complete Direct and Digital Marketing.

  Contact the provider

  Get more information

  Register your interest

Customer Outreach Award

customer-outreach-badge-2019

We believe that it should be easy for you to find and compare training courses. 

Our Customer Outreach Award is presented to trusted providers who are excellent at responding to enquiries, making your search quicker, more efficient and easier, too.

Contact information for BOC - Global Events & Training Group

BOC - Global Events & Training Group

25 City Business Centre
25 Lower Road
SE16 2XB London

 Show phone number
www.boc-uk.com

Request information

Find out more about this Complete Direct and Digital Marketing course - simply fill out your details:

U.K. L&D Report: 2018 - Benchmark Your Workplace Learning Strategy

Are you curious about the L&D strategies of some of the U.K.'s top companies?

Find out what they're up to in findcourses.co.uk's second annual U.K. L&D Report!

uk-ld-report-2019

Learn more

Find a course for you!

  Read the course
 summary on this page

 Fill in your details and Request information

 Receive all the info you need

Find more courses here