Developing and Implementing Marketing Plans

BOC - Global Events & Training Group
Course summary
3 days
1,990 GBP excl. VAT
Open / Scheduled
Next available date: 22/06/2020 - London
Course Dates
22/06/2020   (English)
1,990 GBP
30/11/2020   (English)
1,990 GBP

Developing and Implementing Marketing Plans

Developing and Implementing Marketing Plans - 3 day Course

This intensive short course from BOC is designed to give delegates an overview of marketing planning. It will look at all of the methods involved, including market analysis, profiling and brand position. During the three day course participants will learn about various strategic marketing tools, and which one is best to use in different situations. This will then support the business and help growth by protecting the market position and enabling higher customer loyalty.

Key to business success, marketing campaigns need a lot of work to create something that works and will continue to work. They need to be well thought out and implemented, and this course will help you optimise your strategy. 

Suitability - Who should attend?

This Developing and Implementing Marketing Plans course is for product or marketing manager or someone looking to advance their career in marketing and enhance their skills to successfully develop and implement marketing plan.

Outcome / Qualification etc.

By the end of the course, participants will be able to:

  • Analyse environmental forces that impact on marketing plans
  • Undertake quantative and qualitative research and analyse trends
  • Develop offensive and defensive strategies for competitive advantage
  • Position the brand for market dominanceImplement marketing strategies and monitor performance
  • Understand the critical relationship between marketing planning andsales execution
  • Develop marketing strategies to achieve the target objectives

Training Course Content

Developing a strategy

  • Strategic marketing concepts
  • Marketing – sales partnerships: how to plan and implement customer strategies
  • Myths about planning
  • Relationship between a strategic plan and a marketing plan

Segmenting the market

Assessing strengths and weaknesses

Widening your reach

Implementing a campaign

Internet Marketing Plans

  • Natural Search Engine Optimisation (SEO) on traditional web search
  • Natural SEO on other forms of Internet search
  • Paid advertising on the search engines, known as PPC (pay per click) advertising
  • Paid (PPC) advertising on locations other than traditional web search
  • Banner advertising and other forms of paid advertising (pay per impression)
  • Viral marketing and marketing on the web2.0 and new social networks
  • Online articles PR distribution
  • Email Marketing Website Conversion
  • Measuring the ROI (return on investment) of the different parts of online marketing

Evaluation: What to do next


The cost of this course is £1990 plus VAT per participant.

Provider: BOC - Global Events & Training Group

BOC Global Events & Training Group

BOC - Global Events & Training Group: Training for Ambitious Professionals Worldwide

Based in London, BOC is an international event organiser and corporate training provider dedicated to helping organisations carve out the market space or "blue ocean" they need to overcome the competition and reach their goals. With a commitment to a...

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Contact information for BOC - Global Events & Training Group

BOC - Global Events & Training Group

25 City Business Centre
25 Lower Road
SE16 2XB London

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