Course summary
1 week
3,190 GBP excl. VAT
Open / Scheduled
Next available date: 23/03/2020 - London
Course Dates
23/03/2020   (English)
3,190 GBP
17/08/2020   (English)
3,190 GBP
30/11/2020   (English)
3,190 GBP

Essential Sales Skills

Essential Sales Skills - 1 week Course

This intensive course provided by BOC is designed to teach delegates good selling practices and give them a solid understanding of the processes they need to be successful. This week long course will help enhance participants' ability in selling through covering basic concepts and essential selling techniques in order for them, if needed, to make changes to their selling methods and achieve visible improvements to their performance through a structured and proven teaching method. It is perfect for new sellers or even those who have been selling previously and would like a recap to refresh their skills in order to further their career.

By the end of the course, participants will be able to demonstrate:

  • Techniques for effective activity planning and management of their time & territory
  • A clear understanding of the Sales Process
  • Techniques for Approaching the Customer and Building, as well as Maintaining, Customer Relationships
  • Effective communication skills, questioning & listening techniques and how to successfully identify customer’s need & meet those needs
  • Confidence in generating sales within their own work situations
  • Successful Closing & Negotiation Skills, used in negotiation to a satisfactory closeTechniques for overcoming common customer objections and winning the sale
  • Key Selling Skills, using the  techniques covered during the course

Suitability - Who should attend?

This Essential Sales Skills course will be beneficial for anyone who is new to sales or for existing sales people who have either not received any formal training or are in need of a refresher course.

Training Course Content

What is Selling?

  • Understanding the sales process
  • Sales pipelines

Essential Selling Skills

  • Developing your sales skills
  • The importance of effective questioning and listening in sales
  • Techniques to successfully identify customer’s needs and match those needs

Time management skills

Communication skills

  • Why communication goes wrong
  • Getting communications across
  • Personal communication style questionnaire

Sales appointments and meetings

  • Structuring the sale
  • Effective sales presentation techniques
  • Advancing the sale – measuring progress in the sale

Building rapport and establishing relationships    

Effective closing and negotiation techniques

Objection handling skills

Dealing with difficult selling situations

Understanding buyer behaviour

How to create value

How to obtain commitment to secure a sale

  • Overcoming sales resistance and handling objections effectively


The cost of this course is £2990 plus VAT per participant.

Provider: BOC - Global Events & Training Group

BOC Global Events & Training Group

BOC - Global Events & Training Group: Training for Ambitious Professionals Worldwide

Based in London, BOC is an international event organiser and corporate training provider dedicated to helping organisations carve out the market space or "blue ocean" they need to overcome the competition and reach their goals. With a commitment to a...

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Contact information for BOC - Global Events & Training Group

BOC - Global Events & Training Group

25 City Business Centre
25 Lower Road
SE16 2XB London

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