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Effective Story Telling Techniques for Prospects & Clients

BPP Professional Education
Course summary
Professional Training
0 days
634 - 666 GBP excl. VAT
Professional Training
Course Dates
Online courses
634 GBP
04/07/2022

Online courses
634 GBP
04/07/2022

London
666 GBP
23/11/2022

London
634 GBP
24/11/2022

Course description

Overview

The market for the provision of professional services is facing unprecedented competition. Clients expect more and better for less. If professionals are to be successful in building strong relationships with clients, introducers and prospects, they must be able to communicate key organisational strengths, values and points of differentiation in a memorable and compelling manner, using both the written word and in face to face dialogue.

Storytelling is a powerful tool in the armoury of communication. Used convincingly, a story can convey a powerful message succinctly to ensure that it is memorable and relatable and speaks to reader’s or listener’s experience.

This highly practical and interactive one day workshop, will help guide delegates through the power of storytelling and how it can be utilised to cement key messages and drive engagement. After the workshop delegates will understand how to help themselves and other fee earners craft compelling stories to differentiate, educate, motivate and persuade.


Who is this for?

This programme will benefit those who wish to build strong relationships with clients, introducers and prospects by crafting compelling stories to differentiate, educate, motivate and persuade. This course will benefit lawyers and non-law professionals alike.


What will you learn?

  • To understand the current market for professional services - Differentiation, memorability and competition
  • To understand drivers of client thinking in the buying of professional services
  • Understand the importance of storytelling in the context of discussing value
  • What stories to tell. How to align with core messages of your organisation
  • Evaluate how to find, build and structure a great story
  • Learn how to build stories into pitch documents
  • Understand key communication skills when presenting stories face to face
  • Understand the importance of language and using words that work


PSC Elective

This course may be taken as a PSC elective, although it may also be attended by non-trainees.


SRA Competence

C, D

Suitability - Who should attend?

This programme will benefit those who wish to build strong relationships with clients, introducers and prospects by crafting compelling stories to differentiate, educate, motivate and persuade. This course will benefit lawyers and non-law professionals alike.

Training Course Content

Topics and learning objectives

  • To understand the current market for professional services - Differentiation, memorability and competition
  • To understand drivers of client thinking in the buying of professional services
  • Understand the importance of storytelling in the context of discussing value
  • What stories to tell. How to align with core messages of your organisation
  • Evaluate how to find, build and structure a great story
  • Learn how to build stories into pitch documents
  • Understand key communication skills when presenting stories face to face
  • Understand the importance of language and using words that work

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About provider

BPP Professional Education -  Accountancy, Tax, Financial Services, Law & Insolvency Courses

BPP Professional Education is one of the specialist examination-based and professional development training arm of the BPP Group, Europe's biggest professional education and publishing provider with 2,000 staff members across 40 countries and over 30,000 students per year. BPP Professional Education...


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BPP Professional Education

3 London Wall Buildings
EC2M 5PD London

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www.bpp.com


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