LinkedIn for Professionals – a Practical Guide to Social Selling

BPP Professional Education
Course summary
3 hours
315 GBP excl. VAT

Course description

LinkedIn for Professionals – a Practical Guide to Social Selling

This programme will provide practical guidance in understanding how LinkedIn can be utilised to research new leads and contacts, build relationships and demonstrate industry or sector expertise. The course will highlight practical steps to create or improve LinkedIn profiles through the use of examples of best practice and case studies of successful profiles.

Suitability - Who should attend?

This programme will benefit those in business who wish to create and develop a compelling LinkedIn profile and utilise it as part of a broader Social Selling campaign.

Outcome / Qualification etc.

Topics covered on this course will include:

  • Understand why LinkedIn is important in the context of business development and building relationships
  • Understand how to align your LinkedIn profile with your personal professional brand and organisational brand
  • Target potential connections and connect in right way
  • Draft a powerful personal profile summary
  • Use LinkedIn as a research tool
  • Understand how to apply the principles of Social Selling
  • Learn how to build an online communications plan and write compelling content
  • Choose which LinkedIn groups to join
  • Formulate strategies for monitoring your progress and understand how to maintain momentum

About provider

BPP Professional Education

BPP Professional Education -  Accountancy, Tax, Financial Services, Law & Insolvency Courses

BPP Professional Education is one of the specialist examination-based and professional development training arm of the BPP Group, Europe's biggest professional education and publishing provider with 2,000 staff members across 40 countries and over 30,000 students per year. BPP Professional Education...

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BPP Professional Education

3 London Wall Buildings
EC2M 5PD London

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