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The Effective Use of Social Media for Accountants (ICAS)

BPP Professional Education
Course summary
3 hours
170 GBP excl. VAT
Edinburgh, Glasgow
Next available date: 12/12/2019 - Glasgow

Course description

The Effective Use of Social Media for Accountants (ICAS)

The course offers practical insights into LinkedIn and Twitter (including a brief outline of YouTube and Facebook) and provides an overview of how they can be utilised on an individual and business level. Delegates will be guided through the mechanics of each site, which works best based upon personal and business needs and a strategy for managing social media content. It will provide a raft of the basic social media tools in order for you to be able to use them in your job the very next day.

Suitability - Who should attend?

This course is designed for accountants who want to realise their potential and win new business by focusing on and sharpening their online presence. It is primarily aimed at those with a basic knowledge of social media or those who wish to build upon their existing knowledge and get up to date with recent developments.It is especially suited to accountants who are keen to build their client and third-party referrer bases, improve internal and external corporate communications, enhance their brand and enter into strategic alliances.

Training Course Content

Understand the key business development strategies that can be applied to social mediaDevelop smart strategies for utilising each social media platform to enhance personal and business reputationSuccessfully develop a larger business network using social mediaUnderstand recent trends in social mediaDevelop your content strategy, learn how to prepare and write compelling copy and engage with audiencesIntegrate your social media strategy with a wider marketing strategy and share key business knowledge to win new businessUnderstand how to measure the success of campaigns

About provider

BPP Professional Education

BPP Professional Education -  Accountancy, Tax, Financial Services, Law & Insolvency Courses

BPP Professional Education is one of the specialist examination-based and professional development training arm of the BPP Group, Europe's biggest professional education and publishing provider with 2,000 staff members across 40 countries and over 30,000 students per year. BPP Professional Education...


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BPP Professional Education

3 London Wall Buildings
EC2M 5PD London

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www.bpp.com


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