The Effective Use of Social Media for Professionals

BPP Professional Education
Course summary
6 hours
634 GBP excl. VAT
London, Online courses
Next available date: Online delivery option may be available - Please contact provider. - Online courses

Course description

The Effective Use of Social Media for Professionals

This dynamic one day course offers a concise overview of the main social media forums (including LinkedIn, Twitter, YouTube, Google + and Facebook). Delegates will be guided through the mechanics of each site, which works best based upon personal and business needs and a strategy for managing social media content. The course will assist legal and accountancy professionals wishing to generate thought leadership, target clients or be a leader in innovation. It will provide all of the basic social media tools in order for you to be able to use them in your job the very next day.

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Suitability - Who should attend?

This course is for delegates who want to improve their social media skills. Interacting on social media is an increasing important part of the business strategy of the modern professional services firm. As such, the course is designed for providers of professional services who want to realise their potential and win new business by focusing on and sharpening their online presence. It is primarily aimed at those with a basic knowledge of social media or those who wish to build upon their existing knowledge and get up to date with recent developments.

The course will cover best practice on all of the main social media platforms and provide a detailed overview of how they can be utilised on an individual and business level. This very practical and applied one day course provides lots of up to date, relevant and engaging examples of how to use social media to raise profile and win new business. It is especially suited to lawyers and accountants, who are keen to build their client and third party referrer bases, improve internal and external corporate communications, enhance their brand and enter into strategic alliances.

Outcome / Qualification etc.

By the end of the course you will be able to:

  • Identify the key channels and develop smart strategies for utilising each social media platform to enhance personal and business reputation
  • Successfully develop a larger business network using social media
  • Avoid the pitfalls of posting social media content
  • Understand recent trends in social media
  • Develop your content strategy, learn how to prepare and write compelling copy and engage with audiences
  • Prepare a social media staff policy
  • Integrate your social media strategy with a wider marketing strategy and share key business knowledge to win new business
  • Understand how to measure the success of campaigns

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About provider

BPP Professional Education

BPP Professional Education -  Accountancy, Tax, Financial Services, Law & Insolvency Courses

BPP Professional Education is one of the specialist examination-based and professional development training arm of the BPP Group, Europe's biggest professional education and publishing provider with 2,000 staff members across 40 countries and over 30,000 students per year. BPP Professional Education...

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BPP Professional Education

3 London Wall Buildings
EC2M 5PD London

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