Better Business Writing Skills

Brilliant Customer Service

Course summary

0.5 days

99 GBP excl. VAT

English

Online courses

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Course description

Better Business Writing Skills

* Online learning one day course – Normal price £99 per person, 50% discount for April and May - £49 per person. Plus VAT. All our training courses are engaging with a full range of training activities presented by an experienced and expert trainer. Most courses are held monthly or on request. PDF manual and access to eLearning resources included

This course will give participants the opportunity to focus on the written word - the style tone, and the impact it will have on your reader.

Write more effective, engaging and empathetic emails and customer communication
Follow best-practices and proven principles for writing accurately, clearly and concisely
Save time in writing and dealing with responses to emails, online messages and letters

About the training

The course includes practical exercises, discussion and one-to-one feedback from your trainer. You will learn how to get started, adopt the right style and tone for specific situations and enhance your image in your reader's eyes. Participants will be asked to complete a short pre-training questionnaire.

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Suitability - Who should attend?

The course is designed for those who have experience of writing a variety of documents, and who want to develop their style of writing and sharpen their impact. The content will apply to emails, letters, reports, sales tenders and proposals.

Outcome / Qualification etc.

Write any document in a way that radiates competence and courtesy that saves you and the reader time; using the principles of plain English.
Use more effective openings and endings – starting off right and ending correctly – for formal documents, emails and letters.
Getting the balance right between formal and informal depending on your objective and style.
Eliminating jargon, management-speak, clichés and non-sense. How to keep it short and simple without losing impact or appearing blunt or rude
How to use the right style and tone when delivering bad news, apologising or resetting expectations.
Proof-reading techniques and email-checking skills practice.
Specialist documents and customer writing - reviews, simple reports, online messaging, business plans and proposals, etc.

Training Course Content

Introduction and key principles

Better understanding the different types of document, letters and emails and how to categorise in terms of response, style and format.
Openings and endings – starting off right and ending correctly – with examples.
Expressing your points clearly and clarifying your aim and objectives.

Editing skills and proofreading techniques

Editing techniques and skills practice to get your documents right first time, every time.
Proofreading techniques and skills for different types of documents.
Knowing what to look for – quick checklist. Email etiquette and email best practice
Email links, attachments and security.
Rules and standards for better emails.
When to use the telephone or face to face conversations instead of an email.

Personal practice on participant’s own documents, letter or emails

Participants work individually to summarise their personal learning points

Action Planning

Learning summary

Customer Outreach Award 2019

We believe that it should be easy for you to find and compare training courses.

Our Customer Outreach Award is presented to trusted providers who are excellent at responding to enquiries, making your search quicker, more efficient and easier, too.

Continuing Studies

Bonus Smartphone eLearning App Included for 12 months, with over 50 micro-learning based business skills modules.
Coaching Sessions One to one at the desk coaching sessions following training.

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A new, online live training course presented by Graham Phelps.

About provider

Customer Service, Support & Consultative Selling Skills Training

We specialise in providing a range of proven training courses delivered by a team of expert consultants and facilitators. There are a core of main courses available in a range of formats, including one day and half day in-house workshops...