Brilliant Sales Prospecting

Brilliant Customer Service
Course summary
1 day
199 GBP excl. VAT
Milton Keynes
Next available date: Enquire for more information - Milton Keynes

Course description

Brilliant Sales Prospecting

Key benefits

This highly practical training course will provide learners with the proven skills, knowledge and attitude to build a sustainable new business pipeline.

Learning highlights

  • How to self-generate or respond to new business leads and opportunities
  • Gain additional business and referrals from existing contacts
  • Save time and effort using proven business-development skills
  • Hit your new business sales target every month!

Learners will leave the training course with new skills and improved practical knowledge on best practices in using five main methods of generating new business. It includes the best of best online and off-line sales and prospecting techniques – uniquely combining them for maximum effectiveness.

Who will benefit?

Business professionals, sales and marketing consultants, managers and directors Learning objectives The overall objective of this seminar is to give participants practical and proven methods and tips to getting new business – that really work and can start working now!

Suitability - Who should attend?

Pre Course Questionnaire and E Learning

All customer service and sale staff, technical and financial professionals, managers and directors

Training Course Content

Key principles

  • Five x Five 30-day campaign
  • Set your sales prospecting goals
  • Elevator pitch
  • Who do you know?
  • Target your market
  • Organised persistence
  • How to make CRM work for you

Email writing

  • AIDA
  • Free content emails
  • Appointment pitch
  • Impact email
  • New enquiry
  • Vertical targeting emails

Appointments by telephone

  • Why calling still works
  • When to call
  • Creating a call prompt sheet
  • Overcoming the cold calling blues
  • Opening a call and taking control
  • Giving a reason to meet
  • Key questions to ask
  • Voice tone, power words, phrasing
  • Getting past gatekeepers


  • 121 networking meeting
  • Networking groups
  • How to work a room
  • Be a giver not a taker
  • Follow-up after the event

LinkedIn as a marketing tool

  • Why LinkedIn matters
  • Six essentials for a positive profile
  • Connecting and messaging
  • Using search tools effectively
  • Researching and following


  • Starting and using groups
  • Third party tools

First meeting skills

  • Knowing and setting your objectives
  • Planning and preparation
  • First impressions
  • Elevator pitch
  • Structure your meeting
  • Key questions
  • Explaining your process and proposition
  • Answering questions
  • Closing for the next stage


Price from 199 GBP per person.

About provider

Brilliant Customer Service

Customer service, support and consultative selling skills training and coaching

We specialise in providing a range of proven training courses delivered by a team of expert consultants and facilitators. There are a core of main courses available in a range of formats, including one day and half day in-house workshops...

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