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Business Writing Skills

Brilliant Customer Service
Course summary
1 day
199 GBP excl. VAT
English
Nationwide
Next available date: Enquire for more information - United Kingdom
Corporate Training for Teams

Course description

Business Writing Skills

Overview

This course will give participants the opportunity to focus on the written word - the style and tone, and the impact it will have on your reader. Key outcomes include:

  • Write more effective, engaging and empathetic emails and customer communication
  • Follow best-practices and proven principles for writing accurately, clearly and concisely
  • Save time in writing and dealing with responses to emails, online messages and letters

The course includes practical exercises, discussion and one-to-one feedback from your trainer.

Who will benefit

The course is designed for those who have experience of writing a variety of documents, and who want to develop their style of writing and sharpen their impact. The content will apply to emails, letters, reports, sales tenders and proposals.

Suitability - Who should attend?

Pre Course Questionnaire and E Learning

All customer service and sale staff, technical and financial professionals, managers and directors

Training Course Content

  • Use the seven elements of an impressive, inspiring and professional piece of written communication, regardless of length or type.
  • Write any document in a way that radiates competence and courtesy that saves you and the reader time; using the principles of plain English.
  • How to communication bad news or difficult messages in writing.
  • Use more effective openings and endings – starting off right and ending correctly – for formal documents, emails and letters.
  • Know what your customer or reader needs, wants, likes or expects from your document, email or letter.
  • Getting the balance right between formal and informal depending on your objective and style.
  • Eliminating jargon, management-speak, clichés and non-sense. How to keep it short and simple without losing impact or appearing blunt or rude
  • Email etiquette – the ten do’s and don’ts of email sending.
  • How to use the right style and tone when delivering bad news, apologising or resetting expectations.
  • Editing techniques and skills practice to get your documents right first time.
  • Proofing reading techniques and email-checking skills practice.
  • Specialist documents and customer writing - reviews, simple reports, online messaging, business plans and proposals, etc.

Expenses

Price from 199 GBP per person.

About provider

Brilliant Customer Service

Customer service, support and consultative selling skills training and coaching

We specialise in providing a range of proven training courses delivered by a team of expert consultants and facilitators. There are a core of main courses available in a range of formats, including one day and half day in-house workshops...


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Brilliant Customer Service


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www.brilliantcustomerservice.com


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