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Course description

Key Account Management

This is not just a training course but a complete program on how to best manage and develop existing accounts. It is specifically designed for quick, consistent, easy and effective account development.

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Suitability - Who should attend?

Account managers, account support and technical team members; senior managers and executives.

Training Course Content

  • Sell more to existing accounts, increased customer retention and improved customer satisfaction.
  • Manage service issues more effectively, through delegation and managing expectations.
  • Create a simple but effective account management dashboard, relationship matrix and opportunity roadmap for each key account.
  • Developing a 'best practice' approach to account management using the tools above.
  • Providing more consistency and structure in developing and growing business from both existing accounts and new potential customers.
  • Improving the ability to sell additional services proactively – up-selling and cross - selling.
  • Better co-ordination and growth of international accounts and opportunities.
  • Using the PROFIT account plan and methodology to update and inform others and plan strategy
  • Skills and methods to use when managing and developing both existing customer and target accounts.
  • Building on current best practice and integration with existing CRM tools.

Notes: Participants will be asked to bring with them details of three ‘significant’ accounts. Exercises, planning sessions and role-plays will then be constructed and focused on these real-life examples during the course.

Expenses

Price from 199 GBP per person.

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About provider

Brilliant Customer Service

Customer Service, Support & Consultative Selling Skills Training 

We specialise in providing a range of proven training courses delivered by a team of expert consultants and facilitators. There are a core of main courses available in a range of formats, including one day and half day in-house workshops...


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Brilliant Customer Service


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