Course description

Key Account Management


This is not just a training course but a complete program on how to best manage and develop existing accounts. It is specifically designed for quick, consistent, easy and effective account development.

Who will benefit

Account managers, account support and technical team members; senior managers and executives.

Suitability - Who should attend?

Pre Course Questionnaire and E Learning

All customer service and sale staff, technical and financial professionals, managers and directors

Training Course Content

  • Sell more to existing accounts, increased customer retention and improved customer satisfaction.
  • Manage service issues more effectively, through delegation and managing expectations.
  • Create a simple but effective account management dashboard, relationship matrix and opportunity roadmap for each key account.
  • Developing a 'best practice' approach to account management using the tools above.
  • Providing more consistency and structure in developing and growing business from both existing accounts and new potential customers.
  • Improving the ability to sell additional services proactively – up-selling and cross - selling.
  • Better co-ordination and growth of international accounts and opportunities.
  • Using the PROFIT account plan and methodology to update and inform others and plan strategy
  • Skills and methods to use when managing and developing both existing customer and target accounts.
  • Building on current best practice and integration with existing CRM tools.

Notes: Participants will be asked to bring with them details of three ‘significant’ accounts. Exercises, planning sessions and role-plays will then be constructed and focused on these real-life examples during the course.


Price from 199 GBP per person.

About provider

Brilliant Customer Service

Customer service, support and consultative selling skills training and coaching

We specialise in providing a range of proven training courses delivered by a team of expert consultants and facilitators. There are a core of main courses available in a range of formats, including one day and half day in-house workshops...

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Brilliant Customer Service

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