Digital Marketer (L3) Apprenticeship Standard

Cambridge Regional College
Course summary
Professional Training
18 Month(s)
Part time
Professional Training
Course Dates
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Course description

Effective use of web, digital and social media is now an established marketing tool that could help businesses thrive. This Apprenticeship enables you to learn the theory as well as develop and practise the skills required in a digital marketing profession. It is designed to prepare you for permanent employment and career progression within the marketing industry. The standard will help you understand the impact of digital marketing tools and social media on business and help you to use a range of techniques and tools in marketing campaigns to good effect.


Suitability - Who should attend?

These qualifications are delivered completely in the workplace through regular assessor visits. Learners will be assessed in the workplace using a variety of methods including short answer exams, reports and practicals.

The end point assessment is completed in the last few months of the apprenticeship and is externally assessed. It is based on:

• a portfolio containing evidence from real work projects which have been completed during the apprenticeship to cover the totality of the standard
• a project - giving the apprentice the opportunity to undertake a business-related project over a one-week period away from the day to day workplace,
• an employer reference,
• a structured interview with an assessor exploring what has been produced in the portfolio and the project

Outcome / Qualification etc.

Level: 3

Continuing Studies

This apprenticeship takes 18 months to complete and has a flexible start date. There is no upper age limit for apprenticeships making it a course ideal for both those looking to start a career in a particular sector or those who are already employed and looking to get qualifications that recognise their experience and gives them opportunity to progress further in their career.

This programme is for those working in the following job roles:

Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist  Depending on job role, the learner may consider progressing onto a higher level management qualification on completion.

About provider

Cambridge Regional College

Our mission is to transform lives and create prosperity by delivering technical and professional education that meets the needs of students, employers and communities in Cambridgeshire. Cambridge Regional College is the largest further education college in the East of England...

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Cambridge Regional College

Kings Hedges Road
CB4 2QT Cambridge Cambridgeshire

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