Marketing Assistant (L3) Apprenticeship Standard

This standard will enable learners to develop their knowledge, skills and behaviours so they can contribute to the implementation of the marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the marketing function and activities of the company.
This apprenticeship is ideal as an entry route for many marketing professionals who progress their career into more senior marketing positions. In their daily work, an apprentice in this occupation interacts with a wide range of internal colleagues and external marketing suppliers. Depending on the size and structure of the organisation, this could include collaboration with colleagues from sales, operations, PR, IT, the customer insight team and finance as well as interaction externally with clients/customers and suppliers such as printers, digital agencies, PR and media agencies, event display companies, market research agencies, and media sales professionals.
It covers a wide range of topics including:
• Marketing theory concepts and basic principles
• How marketing fits within organisational structures and processes
• Current marketing technologies such as systems and software
• The customer journey and customer segments
• Awareness and application of Social Media Platforms to customer and business segments
• Brand theory
• Principles of Marketing ethics
• Marketing metrics