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Marketing Assistant (L3) Apprenticeship Standard

Cambridge Regional College
Course summary
Professional Training
2 Year(s)
Cambridge
Course Dates
Cambridge
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Course description

This standard will enable learners to develop their knowledge, skills and behaviours so they can contribute to the implementation of the marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the marketing function and activities of the company.
This apprenticeship is ideal as an entry route for many marketing professionals who progress their career into more senior marketing positions. In their daily work, an apprentice in this occupation interacts with a wide range of internal colleagues and external marketing suppliers. Depending on the size and structure of the organisation, this could include collaboration with colleagues from sales, operations, PR, IT, the customer insight team and finance as well as interaction externally with clients/customers and suppliers such as printers, digital agencies, PR and media agencies, event display companies, market research agencies, and media sales professionals.
It covers a wide range of topics including:
• Marketing theory concepts and basic principles
• How marketing fits within organisational structures and processes
• Current marketing technologies such as systems and software
• The customer journey and customer segments
• Awareness and application of Social Media Platforms to customer and business segments
• Brand theory
• Principles of Marketing ethics
• Marketing metrics

Suitability - Who should attend?

As with all our programmes, this apprenticeship includes tutorial sessions and individual reviews, giving you one-to-one time with your personal assessor.
We want you to achieve to the very best of your ability at CRC. To support you we offer both learning and personal support by specialist staff tailored to meet your specific needs. You can also access support at any time throughout your Apprenticeship through our support Hubs online and on campus. To find out more, visit our student support pages.

Outcome / Qualification etc.

Level: 3

Continuing Studies

The Marketing Assistant Apprenticeship programme is designed to provide you with the required skills to undertake the role. Once you have completed this programme you may have the opportunity to progress onto further development or take on additional responsibilities with your employer. You will also have the opportunity if you wish to progress onto a Higher Education qualification.

About provider

Cambridge Regional College

Our mission is to transform lives and create prosperity by delivering technical and professional education that meets the needs of students, employers and communities in Cambridgeshire. Cambridge Regional College is the largest further education college in the East of England...


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Cambridge Regional College

Kings Hedges Road
CB4 2QT Cambridge Cambridgeshire

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www.camre.ac.uk


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