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Blogging: writing a blog that works hard for your organisation

Centre for Strategy and Communication
Course summary
1 day
455 GBP excl. VAT
Part time
Nationwide

Course description

Blogging: writing a blog that works hard for your organisation

If you are writing a blog, or considering writing a blog on behalf of your organisation, there's a lot to think about before you start. This London based blog writing course guides you through the key strategic decisions you need to make for a well-planned, expertly written and efficiently evaluated blog. You will also cover the key writing skills that result in excellent blog posts, every time.

Suitability - Who should attend?

This blogging course is for anyone who writes or is considering writing a blog on behalf of their organisation. It is particularly useful for marketing, PR and communications professionals, but also for those who need to promote their products or services as part of a wider role.

Training Course Content

  • what are blogs and how are they being used?
  • what do you want your blog to achieve?
  • supporting your brand values
  • the right style, tone and content to reach your target audience
  • writing in your voice or the corporate voice?
  • minimising risk, maximising opportunities
  • evaluating your writing style
  • 10 things you need to know about writing a quality blog
  • where blogging fits within your communications strategy
  • growing your audience - on and off line
  • linking strategies
  • trailing blog posts on Twitter
  • managing comment and discussion
  • evaluating the impact of your blog
  • a year of free support

About provider

Centre for Strategy and Communication

Centre for Strategy and Communication

We specialise in affordable and effective face-to-face training in management, communication, administration, personal effectiveness and writing skills delivered by a team of industry experts. Our training is stretching, motivating and tailored to the individual learner. For over two decades we’ve...


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Contact info

Centre for Strategy and Communication

Third Floor, 140 Old Street
EC1V 9BJ London

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Reviews

Jo-Anne R.
(5)
Excellent, went above and beyond to assist and accommodate all that were on our course. I would really like to go any other course that tutors on.
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