Handling the press and media: how to get your story covered

Centre for Strategy and Communication
Course summary
1 day
511 GBP excl. VAT
Part time

Course description

Handling the press and media: how to get your story covered

This highly practical course helps you understand news angles and what the media want from you. It covers how to write press releases that will get picked up, how to develop useful relationships with journalists, how to plan and run media campaigns, and how to monitor and evaluate your press coverage.

Suitability - Who should attend?

This course is an excellent introduction for those who have to liaise with the media or act as press officer. It is also useful for those who need to brush up their media handling skills or update their knowledge. The Centre works with people from all sectors including the public sector, voluntary sector, corporate sector and private sector.

Training Course Content

  • what is news?
  • understanding how a news operation works
  • the ‘news media' - identifying the news outlets that matter to your organisation 
    o national, regional and local newspapers 
    o using the internet (your website, news sites, blogs, podcasts, RSS) 
    o television and radio (national, regional, local) 
    o trade press
  • understanding 'angles', what is a 'story'? 
    o how to turn information into a story 
    o finding news hooks that turn a story into news
  • good practice in the press office 
    o keeping records of calls 
    o contact databases 
    o 24 hour availability 
    o setting targets 
    o media monitoring 
    o sign-off procedures
  • writing punchy press releases that get noticed
  • 'selling in' stories
  • developing a media campaign 
    o aims and objective 
    o how to use celebrity ‘stardust' 
    o media stunts that work
  • strategies to prevent and handle a media crisis
  • a year of free support

About provider

Centre for Strategy and Communication

Centre for Strategy and Communication

We specialise in affordable and effective face-to-face training in management, communication, administration, personal effectiveness and writing skills delivered by a team of industry experts. Our training is stretching, motivating and tailored to the individual learner. For over two decades we’ve...

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Contact info

Centre for Strategy and Communication

Third Floor, 140 Old Street
EC1V 9BJ London

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Hannah G.
I have taken a lot of material away from this course, it will be useful to refer back to. The centre venue is lovely with lots of effort going into making it a friendly and welcoming atmosphere. The staff were enormously helpful
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