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Transform Your Website and User Experience

Chartered Institute of Marketing
Course summary
1 day
595 GBP excl. VAT
London
Next available date: Enquire for start dates - London

Transform Your Website and User Experience

Transform Your Website and User Experience: 1-Day Training Programme by CIM

This Transform Your Website and User Experience course is a 1-day training programme offered by the Chartered Institute of Marketing (CIM). This programme is designed to provide delegates with a comprehensive overview of how to enhance your website or app’s return-on-investment using best practice UX (User Experience). Delegates will gain several practical ways to enhance the ROI of their website or app and transform their website into the best sales tool possible.

Topics for the programme include homepages, products pages, forms, navigation, writing for the web, persuasion tactics, and mobile design. For this programme, some experience of website technology and terminology is preferred, but it is not essential.

Suitability - Who should attend?

This Transform Your Website and User Experience training programme has been developed for anyone involved in digital marketing, including the following professionals:

  • Site owners
  • Managers
  • Graphic Designers

For more information on suitability for this programme, please send an enquiry here.

Outcome / Qualification etc.

This Transform Your Website and User Experience training programme will result in 7 CPD hours. 

Training Course Content

This Transform Your Website and User Experience training programme will include the following modules:

  • How customers behave online.
  • User-centred design process.
  • Researching your customers (card sorting, personas, etc.)
  • Design principles (expectations, structure, navigation, etc.)
  • Writing for the web.
  • Page design guidelines (homepage, product page, forms, etc.)
  • Persuasion tactics (six principles, paradox of choice, etc.)
  • Mobile issues (download speeds, legibility, touch targets, etc.)
  • Testing your designs (usability testing, eyetracking, metrics, etc.)

Provider: Chartered Institute of Marketing

The Chartered Institute of Marketing - CIM

The Chartered Institute of Marketing (CIM)

The Chartered Institute of Marketing (CIM) is the premier international professional body for the marketing industry. Since its founding in 1911, the CIM has worked to promote best practice, define and implement quality standards throughout the industry. The aim and...


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Contact information for Chartered Institute of Marketing

Chartered Institute of Marketing

Moor Hall, Cookham, Maidenhead
SL6 9QH Berkshire

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www.cim.co.uk


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