Google Analytics
Google Analytics
This course lifts the lid on Google Analytics for public relations professionals. It provides an introduction to data-driven PR and an insight into how to use Google Analytics to measure and prove the value of PR and social media activity.
Suitability - Who should attend?
Suitable for anyone that wants to make better use of data contained in Google Analytics to create more effective and valuable PR programmes.
Training Course Content
Participation in the course will provide you with the knowledge of:
- how to properly set up a GA account
- the full range of reports built into GA
- attribution analysis (how to prove the direct and indirect contribution PR and social media makes to goals and objectives)
- types of goal and objective that can be measured via GA
- how to make use of GA's real time analytics functionality
- how to create custom dashboards using Google Data Studio
Expenses
Virtual
- Member: £335.00
- Non-Member: £455.00
Provider: Chartered Institute of Public Relations
Chartered Institute of Public Relations
We are the world's only Royal Chartered body for public relations professionals. We are committed to professional standards and lifelong learning, supporting the careers of our members and building public understanding of PR....
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Contact information for Chartered Institute of Public Relations
Chartered Institute of Public Relations
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