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Measuring & Evaluating PR

Chartered Institute of Public Relations
Course summary
Professional Training
1 day
635 - 795 EUR excl. VAT
Professional Training
Course Dates
Online courses
635 EUR
06/09/2022

Online courses
635 EUR
01/11/2022

London
795 EUR
07/12/2022

Measuring & Evaluating PR

Measuring & Evaluating PR

The aim of this two-day course is to bring you up-to-date on the latest developments and guidance on planning and measurement. It will take you through the process of setting the objectives and choosing the right measures, using case study examples where possible. It will help you to advise your organisation on the importance of linking PR campaigns to business objectives, to explain why AVE is a discredited measure and why research is the foundation for planning PR campaigns.

Suitability - Who should attend?

Suitable for practitioners involved in the design and running of PR programmes

Training Course Content

Participation in the course will provide you with the knowledge to:

  • understand the latest global practice in research, planning and measurement
  • set objectives linked to your organisation's goals and choose the right measure
  • know the difference between outputs and outcomes
  • understand the balance between research, planning and measurement
  • understand non-AVE measures.

Expenses

Virtual

  • Member: £475.00
  • Non-Member: £635.00

Face 2 Face

  • Member: £595.00
  • Non-Member: £795.00

Provider: Chartered Institute of Public Relations

Chartered Institute of Public Relations

We are the world's only Royal Chartered body for public relations professionals. We are committed to professional standards and lifelong learning, supporting the careers of our members and building public understanding of PR....


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Contact information for Chartered Institute of Public Relations

Chartered Institute of Public Relations

PO Box 4, 268 Belsize Road
NW6 4BT London

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