Creating a Google AdWords Campaign

Churchill Square Training & Development

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Churchill Square Training & Development

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Course description

Creating a Google AdWords Campaign:

Many companies advertise with pay per click ads. This course focuses on the largest machine available: Google AdWords. In this course, participants will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.

What Will Students Learn?

Define Google AdWords and pay per click
Set up keywords lists and groups
Find tracking and statistical information
Describe conversions from clickthroughs
Decide whether they will write your own ads or enlist help

What Topics are Covered?

Understanding AdWords lingo
Creating an AdWords strategy
Creating a PPC campaign
Creating groups
Designing your ads
Looking at success

We currently offer different delivery methods, eLearning, distance learning and instructor led onsite courses for up to 15 participants.

All courses are also available online. Contact us for more information.

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About provider

Churchill Square Training & Development is a leading UK based global training and development provider. With over 185 different courses available, we offer a wide variety of training options available to suit your organisation or individual training needs. All of...