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Course summary
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e-learning / Online / Distance

Course description

E-Commerce Management:

As the global Internet population continues to grow, electronic commerce is growing as well. By the end of 2015, e-commerce generated over £200 billion annually. This huge market encompasses traditional e-commerce, as well as m-commerce (which is growing faster than any other sector) and location-based e-commerce. This course will teach entrepreneurs how to develop, market, and manage an e-commerce business, giving them a crucial advantage in today’s competitive market.

What Will Students Learn?

  • Describe what the terms e-commerce and m-commerce mean
  • Develop an e-commerce business plan
  • Evaluate e-commerce software options
  • Build an online store with product pages, supporting features, a shopping cart, and an effective checkout process
  • Test, launch, and update your e-commerce site
  • Design engaging, responsive web content
  • Understand e-commerce payment options and choose appropriate options for your site
  • Use appropriate tools to track key e-commerce metrics
  • Identify and optimize supporting e-commerce activities, such as customer service, sales, and inventory management
  • Create a marketing plan with all the essential elements
  • Market your online store using social media and other appropriate channels
  • Use discounts and promotions to market your e-commerce business
  • Understand what security and privacy issues face e-commerce businesses and handle customers’ information accordingly
  • Protect your intellectual property
  • Identify the rules and regulations that will govern your e-commerce businesses

What Topics are Covered?

  • Getting to Know E-Commerce
  • E-Commerce Building Blocks
  • Software Options and Solutions
  • Building Your Online Store
  • The Finishing Touches
  • Creating an Engaging User Experience
  • Transaction Management
  • M-Commerce
  • E-Commerce Analytics
  • Supporting Your E-Commerce Business
  • Security and Fraud Awareness
  • Rules and Regulations

We currently offer different delivery methods, eLearning, distance learning and instructor led onsite courses for up to 15 participants.

Outcome / Qualification etc.

Qualification awarded by the course provider

About provider

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Churchill Square Training & Development Ltd

Churchill Square Training & Development is a leading UK based global training and development provider. With over 185 different courses available, we offer a wide variety of training options available to suit your organisation or individual training needs. All of...


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Contact info

Churchill Square Training & Development

Churchill Square Consulting Ltd
118 Pall Mall
SW1Y 8EA London

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www.churchillsquareconsulting.com


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