Fundamentals of E-Commerce Management

Churchill Square Training & Development

Course summary

Corporate Training for Teams

4 hours

20 GBP excl. VAT

Flexible

Churchill Square Training & Development

Corporate Training for Teams

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Course Dates

Online courses

20 GBP

Online delivery anytime

Worldwide

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Course description

Fundamentals of E-Commerce Management

eLearning Course

As the global Internet population continues to grow, electronic commerce is growing as well. By the end of 2015, e-commerce is expected to generate over $400 billion annually. This huge market encompasses traditional e-commerce, as well as m-commerce (which is growing faster than any other sector) and location-based e-commerce. This course will teach entrepreneurs how to develop, market, and manage an e-commerce business, giving them a crucial advantage in today’s competitive market.

What Will Students Learn?

Describe what the terms e-commerce and m-commerce mean
Develop an e-commerce business plan
Evaluate e-commerce software options
Build an online store with product pages, supporting features, a shopping cart, and an effective checkout process
Test, launch, and update your e-commerce site
Design engaging, responsive web content
Understand e-commerce payment options and choose appropriate options for your site
Use appropriate tools to track key e-commerce metrics
Identify and optimize supporting e-commerce activities, such as customer service, sales, and inventory management
Create a marketing plan with all the essential elements
Market your online store using social media and other appropriate channels
Use discounts and promotions to market your e-commerce business
Understand what security and privacy issues face e-commerce businesses and handle customers’ information accordingly
Protect your intellectual property
Identify the rules and regulations that will govern your e-commerce businesses

What Topics are Covered?

Getting to Know E-Commerce
E-Commerce Building Blocks
Software Options and Solutions
Building Your Online Store
The Finishing Touches
Creating an Engaging User Experience
Transaction Management
M-Commerce
E-Commerce Analytics
Supporting Your E-Commerce Business
Security and Fraud Awareness
Rules and Regulations

All courses are also available virtually. Contact us for more information.

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Suitability - Who should attend?

Top and Middle management involved in decision-making. Export and marketing managers; their supervisors and staff. All responsible persons who are dealing with export, import and marketing. Manufacturers. This course is available on site or as an open course at various UK locations or internationally on request.

Outcome / Qualification etc.

At the end of the course you can download a course completion certificate.
We are an accredited CPD provider.

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About provider

Churchill Square Training & Development Ltd

Churchill Square Training & Development is a leading UK based global training and development provider. With over 185 different courses available, we offer a wide variety of training options available to suit your organisation or individual training needs. All of...