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Course summary
1 day
1,750 - 3,250 GBP excl. VAT
English
Corporate Training for Teams
Next available date: Contact provider for more information - United Kingdom
Course Dates
United Kingdom
Contact provider for more information  (English)
1,750 GBP
Worldwide - Contact provider for more information 

Course description

Writing for the Web

The Internet is full of fascinating places to find information, check out your favourite companies and stores, look for deals, read the news, and much more. However, people don’t read information on the web in the same way that they read a printed newspaper, magazine, or a book. As writers, we have to be very aware of how people approach a web page so that we can create interesting and engaging content. This one-day course is for people who write for readers on the web.

What Will Students Learn?

  • Apply engaging techniques that draw readers to web pages
  • Plan what to write to reflect their web hierarchy
  • Create engaging content, including catchy headlines 
  • Enhance their writing with other forms of media
  • Make their writing accessible to a variety of readers

What Topics are Covered?

  • Getting to know the web
  • Tips on creating a site hierarchy
  • Creating your content
  • Deciding what’s fit to print
  • Adding audio and video to your content
  • Getting your content noticed 

Suitability - Who should attend?

This Writing for the Web training course is ideal for people who are new to web writing, and those looking to improve 'hits' to their website or the sales generated from it - technical writers, advisors and information officers, press/communication officers, and others. This course is available on site or as an open course at various UK locations or internationally on request.

Training Course Content

This one-day workshop will help you teach participants how to:

  • Apply engaging techniques that draw readers to web pages
  • Plan what to write to reflect their web hierarchy
  • Create engaging content, including catchy headlines
  • Enhance their writing with other forms of media
  • Make their writing accessible to a variety of readers

Course Overview

You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives. Getting to Know the Web To start the course, participants will learn how web writing is different from other writing. They will also learn how HTML works and the importance of working with their web designer. Finally, they will learn eight influence factors that they can use to engage readers. Tips on Creating a Site Hierarchy In this session, participants will look at how site design and navigation features (including menus, links, and buttons) can help engage readers. Creating Your Content Next, participants will get some tips on writing eye-catching headlines and good content. They will also learn about setting writing goals. Testing the Waters This session will give participants some hands-on practice with a key aspect of web writing: conciseness. Deciding What’s Fit to Print Participants will learn how to measure usability and other tools that can help them decide what to write about. Adding Audio and Video to Your Content There’s a great debate out there about whether or not audio and video belongs on every site. Participants will consider this topic during this session. Getting Your Content Noticed To begin this session, participants will learn some tips for making their content accessible to all readers. Then, participants will learn about search engine optimization, alternative search, and keyword optimization. Workshop Wrap-Up At the end of the course, students will have an opportunity to ask questions and fill out an action plan.

Expenses

Courses start from £1,750 for up to 12 participants

About provider

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Churchill Square Training & Development Ltd

Churchill Square Training & Development is a leading UK based global training and development provider. With over 185 different courses available, we offer a wide variety of training options available to suit your organisation or individual training needs. All of...


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Contact info

Churchill Square Training & Development

Churchill Square Consulting Ltd
118 Pall Mall
SW1Y 8EA London

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www.churchillsquareconsulting.com


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