Media Training Course

City Academy
Course summary
1 day
295 GBP excl. VAT
London, Online courses
Next available date: Enquire for more information - Online courses
Professional Training

Course description

Media Training Course

Our practical media training course draws on our industry knowledge to provide practical skills for identifying a story, pitching it effectively and building interest in your brand.

In the first part of this course, you will learn to see each situation from a journalist’s perspective. Exploring the current landscape of UK media and the key players. You will understand how a journalist’s objectives may differ from your own, helping your story to be picked up by the media. Exercises will be practical in nature and comprise of real-life examples.

As with many of our TV and Media Training courses that use performance-technique based in psychology, you will feel confident embodying the vocal and physical skills required to convey a powerful message in a succinct way. Through play-back and group observation, you will be guided to avoid pitfalls and reduce habits which distract from the performance. You will learn to use your personality to connect with an audience, and hone the structure and delivery of a one-on-one interview.

This media training course will conclude by looking at ways to bring an online persona to life and sharing top tips to manage your brand.

Training Course Content

During the media training classes you will:

  • Understand how the media works
  • Use press releases to identify story hooks
  • Learn how to predict the question
  • Understand your personal USP and competition in the market
  • Learn how to bring your brand to life
  • Develop a persona and communicate this authentically
  • Avoid pitfalls in interviews and help steer the conversation
  • Handle tricky questions
  • Build vocal techniques - clarity, confidence, delivering succinct content in an engaging way
  • Use camera and playback to practise and refine your skills

By the end of this class, you will have more confidence delivering a message to camera (for television), and a voice recording (for radio).


Please request information for detailed cost. 

About provider

CITY ACADEMY: PRACTICAL COMMUNICATIONS SKILLS FOR BUSINESS City Academy offers highly practical Communication Skills courses built on extensive business experience. Alongside our diverse range of public courses, we design and deliver tailor-made business training including team building, communication skills, group and event...

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City Academy

City Academy
38 Rosebery Avenue
EC1R 4RN London

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