Major Event Management

City University London
Course summary
10 weeks
460 GBP
Part time
Open / Scheduled
Next available date: 28/04/2020 - London
Course Dates
28/04/2020   (English)
460 GBP
29/04/2020   (English)
460 GBP
Major Event Management

Course description

Major Event Management

This Event Management short course is designed to equip students with the skills to organise all aspects of indoor and outdoor music events, press conferences, charity or major sponsored events.

Over the course of 10 weekly evening classes on the Event Management course, you will learn:

  • The concept and role of major events in the market place;
  • The key elements in planning and managing an event;
  • The financial and legal contexts of events, the significance of marketing, sponsorship and promotion for events;
  • A comprehensive understanding of the on-site operations and production processes, including key health and safety aspects;
  • The key points involved in preparing a risk assessment document.

Suitability - Who should attend?

Prerequisite knowledge

Some experience of events and an understanding of what is meant by a Major Event that requires planning and project management.

English requirements

Applicants must be proficient in written and spoken English.

Training Course Content

  • Week 1 - Introduction to Event Management; Impact of Major Events.
  • Week 2 - Strategic Planning.
  • Week 3 - Intro to Event Marketing - Target Audiences.
  • Week 4 -  Staging and Event Design.
  • Week 5 - Financial Context.
  • Week 6 - Ticket Management and Sales.
  • Week 7 - Event Marketing 2 - Advertising and Promotion.
  • Week 8 - Legal Context: Contracts/ H&S/ Risk Management.
  • Week 9 - Logistics.
  • Week 10 - Event Sponsorship

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About provider

City University London

City University London

City, University of London is a special place. With skill and dedication, we have been using education, research and enterprise to transform the lives of our students, our community and the world for a hundred years. We are proud of...

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Contact info

City University London

Northampton Square
EC1V 0HB London

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