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Strategic Digital Marketing

City University London
Course summary
1 day
130 GBP
English
Part time
Open / Scheduled
Next available date: 29/02/2020 - London
Course Dates
London
29/02/2020   (English)
130 GBP
07/03/2020   (English)
130 GBP
14/03/2020   (English)
130 GBP
Strategic Digital Marketing

Course description

Strategic Digital Marketing

This intensive Strategic Digital Marketing short course in London will deliver a practical understanding and application on how to create a seamless online presence, ensuring continuity of message across all digital platforms to deliver a more effective marketing strategy and measurable ROI.

The three intensive digital marketing courses can be taken as stand-alone modules or as a complete three-part course.

Suitability - Who should attend?

Prerequisite knowledge

Module 1: Digital Marketing Tools and Tactics

This intensive, one-day digital marketing course is for people who have a basic understanding of digital marketing and want a practical "know how" course to establish a solid foundation using the latest tools and tactics available to Digital Marketeers today.

Module 2: Digital Marketing Strategy Planning

Building a customer-centric marketing strategy involves understanding our customers' behaviour, mapping an associated buying journey and employing appropriate digital tactics and tools at the right times. This course helps you to design an optimal sales and marketing funnel for your business by combining data, digital marketing strategy and real world sale tactics.

Attendees should have a solid knowledge of digital marketing tools and tactics. This is an excellent follow up short course for anyone who has completed the "Digital Marketing Tools and Tactics" course.

Module 3: Digital Marketing Strategy Management

This course looks deeper at the practical and theoretical techniques for successful strategy management: how we continually plan, execute and measure a marketing strategy. This course will look at tools and tactics for ensuring tasks are managed, the right results are measured and the right strategic direction is maintained.

Attendees should have a solid knowledge of digital marketing strategy planning. This is an excellent follow up short course for anyone who has completed the "Digital Marketing Strategy Planning" course.

English requirements

Applicants must be proficient in written and spoken English.

Training Course Content

What will I learn?

Module 1: Digital Marketing Tools and Tactics


  1. To deliver a thorough understanding of the terminology and tools for digital marketing.
  2. To give you practical experience in setting up analytics and reviewing all your digital assets.
  3. To provide you with the tools and knowledge to research, plan, create and implement an integrated marketing campaign.

Module 2: Digital Marketing Strategy Planning


  1. To audit of your competitors - (look at the industry sector and competitor data) - review all relevant external data to determine traffic numbers and market size of those channels
  2. To learn industry best practices for each channel
  3. To use data to develop an integrated digital marketing plan that drives competitor advantage.

Module 3: Digital Marketing Strategy Management


  1. A highly analytical course, focused on deducing unique insights from the data and how to adapt your strategy accordingly.
  2. To develop an integrated strategic digital marketing plan for your business. Strong focus on customer touch points, ROI and importance of adaptive strategies.
  3. To look at developing a unique dashboard to effectively measure marketing objectives.

Get Inspired! Watch the Video

A short course is an excellent way to gain new expertise, advance skills or simply follow a passion. With courses in business, computing, writing, creative industries, languages and law there is something for everyone. Glimpse inside our short course community: hear from our industry-expert tutors and listen to students as they reflect on their learning experience.

About provider

City University London

City University London

City, University of London is a special place. With skill and dedication, we have been using education, research and enterprise to transform the lives of our students, our community and the world for a hundred years. We are proud of...


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Contact info

City University London

Northampton Square
EC1V 0HB London

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