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Writing for Business

City University London
Course summary
10 weeks
430 GBP
English
Part time
Open / Scheduled
Next available date: 28/04/2020 - London
Course Dates
London
28/04/2020   (English)
430 GBP
30/04/2020   (English)
430 GBP
Writing for Business

Course description

Writing for Business

This evening course is for business professionals who want to improve their writing for business skills. It is a highly practical course suitable for anyone whose job involves writing corporate documents, or who wants their business writing to stand out in a crowd.

Suitability - Who should attend?

Prerequisite knowledge

No specific qualifications are necessary but students should be working within a business environment and have a desire to improve their written skills within this context.

This course is not suitable for those wishing to improve their English.

English requirements

Applicants must be fluent in written and spoken English.

Training Course Content

Topics covered in this Writing for Business short course include:

  • How to write marketing texts;
  • Mission statements;
  • Press releases;
  • USPs and corporate documents for external, in-house web and blog use;
  • How to conduct interviews;
  • How to edit documents;
  • How to write speeches;
  • How to write for the digital market.

Over the course of 10 weekly evening classes on the Writing for Business short course, you will learn:

  • Week 1 -  Getting the background
  • Week 2 -  Understanding the market and the reader
  • Week 3 -  Planning, researching and interviewing
  • Week 4 -  Writing effective sales documents
  • Week 5 -  Press Releases/Publicity/Marketing Copy
  • Week 6 -  Style and structure
  • Week 7 -  Writing emails people want to read
  • Week 8 -  Going Digital
  • Week 9 -  Editing
  • Week 10 -  Presentation skills and self-marketing

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About provider

City University London

City University London

City, University of London is a special place. With skill and dedication, we have been using education, research and enterprise to transform the lives of our students, our community and the world for a hundred years. We are proud of...


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Contact info

City University London

Northampton Square
EC1V 0HB London

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