Writing for the Web and Digital Media

City University London
Course summary
1 day
135 GBP
Part time
Open / Scheduled
Next available date: 15/02/2020 - London
Course Dates
15/02/2020   (English)
135 GBP
06/06/2020   (English)
135 GBP
Writing for the Web and Digital Media

Course description

Writing for the Web and Digital Media

This interactive one-day digital writing course will show students how to use written content to build and strengthen their brand. It will cover writing for various online platforms including websites, blogs and social media.

Suitability - Who should attend?

Prerequisite knowledge

This course is ideal for those who are responsible for creating online content for their organisation, whether they come from a marketing background or not. Attendees are welcomed from across all industry sectors.

Although technical issues, such as search engine optimisation (SEO) are discussed, the main focus of the course is on content creation and audience engagement.

English requirements

Fluent written and spoken English. Please note this class is not suitable for those students wishing to improve their English language skills.

Training Course Content

What will I learn?

On the Writing for the web masterclass, you will cover the following topics:

  • How writing for the web is different from writing for other media.
  • How to improve your writing.
  • How to edit your writing to suit different online platforms.
  • How to engage your audience by finding valuable stories within your organisation.
  • How to improve your SEO by using keywords.
  • How content marketing can help you to promote your organisation.
  • How to find the right voice for your organisation’s online communications.
  • How to present your written content effectively.
  • How blogging could benefit your business.
  • How to organise and vary your written content with the help of an editorial calendar.

Get Inspired! Watch the Video

A short course is an excellent way to gain new expertise, advance skills or simply follow a passion. With courses in business, computing, writing, creative industries, languages and law there is something for everyone. Glimpse inside our short course community: hear from our industry-expert tutors and listen to students as they reflect on their learning experience.

About provider

City University London

City University London

City, University of London is a special place. With skill and dedication, we have been using education, research and enterprise to transform the lives of our students, our community and the world for a hundred years. We are proud of...

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Contact info

City University London

Northampton Square
EC1V 0HB London

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