Creating Video for Business

Concise Training
Course summary
19 hours
99 GBP excl. VAT
Online courses
Next available date: Contact for dates - Online courses
Professional Training
Creating Video for Business

Course description

Creating Video for Business:

Over the past few years, video has become one of the most popular forms of marketing used by businesses. Can you afford to ignore video marketing? There is no need for you to pay expensive video creation fees because our creating video for business online course will teach you how to produce professional video at a fraction of the cost. This online course is very practical and completely hands-on.

Developing and publishing video of all types is an essential skill in the 2017 world of digital marketing. Adding this skill to your CV will always be useful and could really help you stand out when looking for a new job, or promotion.

Once you have completed this online course, you will be able to produce, create, edit, publish and share your video. The course also covers how to use Facebook Live.

When you purchase the course you will get

- Unlimited access for 12 months

- 12 months access to the Concise Training Facebook Support group for tips and tricks to use LinkedIn as well as other social media channels

- Support by email and an online forum, email and Skype

- An assignment to complete with individual feedback

- 19 hours of accredited CPD

Outcome / Qualification etc.

Qualification awarded by the course provider.

On completion of a practical assignment, a CPD certification will be awarded (19 CPD credits).

Training Course Content

The content is broken down into manageable learning objects:

Learning Object 1: Video for Marketing

  • What is video and why would a business use it for marketing?
  • Styles of video – looking at examples
  • Ways to capture video with examples
  • Determining the success of a video

Learning Object 2: Principles of Video Capture

  • The stages of production
  • Planning a video
  • What equipment and software to use
  • Adding impact with images and jingles
  • Things to consider when capturing sound
  • Planning the keywords to use when distributing the video
  • Some principles when capturing video
  • Alternative methods of production

Learning Object 3: How to Create Video

  • Tips for capturing Live Action video
  • Animation
  • Webinar and screen recording
  • Preparing the video file for editing

Learning Object 4: How to Edit Video

  • Looking at principle editing techniques
  • Considering tests and checks to do before editing
  • Before finalising your video

Learning Object 5: Publishing Options

  • Video playback options
  • Embedding a video on a webpage
  • Facebook Video
  • YouTube – How to set up a channel and upload a video

Learning Object 6: Measuring Success

  • Success indicators
  • Analytics and attention span
  • YouTube Creator Academy
  • How to measure the success of a video

Support from Concise Training is available via our online forum, email and Skype.

Why choose Concise Training

All courses updated every 6 months

Support available with each course

Practical, in-depth training in plain English covering both why and how of each digital marketing channel

About provider

Concise Training

Concise Training has been teaching businesses and individuals to use social media and digital marketing since 2009. We first created our short unaccredited e-learning courses in 2012 - updating them every six months since. The courses have been taken by...

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Concise Training

26 Nursery View
SN7 8SJ Oxfordshire

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Average rating 4

Based on 1 reviews.

Good course, with lots of examples to help improve your understanding. Very comprehensive in covering the process of creating video content, from pre-production through to post-production. I found this very useful for improving my understanding of creating video, and will be able to use the information learnt when developing video content for my...
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