Facebook for Business

Concise Training
Course summary
15 hours
99 GBP excl. VAT
Online courses
Next available date: Start Anytime - Online courses
Professional Training
Facebook for Business

Course description

Facebook for Business:

Learn how to use Facebook to help promote and market your business. This course is suitable for anybody but is particularly suitable for EAs, PAs, Marketing Assistants and entrepreneurs as well as those involved in PR, event management and promotion.

This comprehensive Facebook for Business E-learning course will guide you through how to use Facebook more effectively as a marketing tool for your business. You will carry out research about why you want to use Facebook and what you want to achieve from using it as a marketing tool.

The course covers everything you need to know to get started with your business marketing on Facebook. You will learn how to create both personal and business profiles that are optimised. You will learn about Facebook Groups and Business Pages, how to attract an audience and what content to use and the right time to post.

When you purchase the course you will get

- Unlimited access for 12 months

- 12 months access to the Concise Training Facebook Support group for tips and tricks to use Facebook as well as other social media channels

- Support by email

- An assignment to complete with individual feedback

- 15 hours of accredited CPD

Outcome / Qualification etc.

Qualification awarded by the course provider.

On completion of a practical assignment, a CPD certification will be awarded (15 CPD credits).

Training Course Content

The content is broken down into manageable learning objects:

Learning Object 1: Facebook Basics

  • What is Facebook and why use it?
  • Are people leaving Facebook?
  • Ways to engage on Facebook
  • Facebook for personal use
  • Facebook for Business use
  • About Facebook Groups
  • Which profile to use

Learning Object 2: Personal Facebook

  • Creating a Facebook personal account
  • Facebook terminology
  • A Facebook personal timeline
  • Setting personal security
  • Finding friends
  • Using lists
  • Status updates
  • Facebook Stories
  • Facebook for Mobile
  • Using Facebook Groups

Learning Object 3: Facebook for Business

  • Social media marketing
  • Facebook for Business
  • Groups or Business pages?
  • Business Page vs Personal Profile
  • Keywords
  • Creating a Business Page
  • Improving your Business Page
  • Facebook Creator Studio
  • Status updates
  • Local pages
  • Events
  • Facebook Apps
  • Managing Business Page issues

Learning Object 4: Developing Engagement on a Business Page

  • Attracting an audience
  • What to post
  • When to post
  • Improving engagement
  • Pages to watch
  • Product Catalogue
  • Business Manager
  • Running competitions on Facebook
  • Advertising on Facebook
  • Campaign Manager

Learning Object 5: Measuring Engagement on a Business Page

  • Embedded posts
  • Measuring the success of a Business Page
  • Measuring advertisements
  • Ad relevance
  • Analytics App
  • Understanding Facebook Insights
  • Best practice on Facebook

Support from Concise Training is available via our online forum, email and Skype.

Why choose Concise Training

All courses updated every 6 months

Support available with each course

Practical, in-depth training in plain English covering both why and how of each digital marketing channel

About provider

Concise Training

Concise Training has been teaching businesses and individuals to use social media and digital marketing since 2009. We first created our short unaccredited e-learning courses in 2012 - updating them every six months since. The courses have been taken by...

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Contact info

Concise Training

26 Nursery View
SN7 8SJ Oxfordshire

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Average rating 4.8

Based on 9 reviews.

I thought the course was great, very user friendly, nice mix of learning styles, and the modules were well laid out and dealt with what I needed. I would be more than happy to use your online materials again.
A very well organised course and lots of information to take in.
Very informative and loads of interesting things I never knew about facebook. Would recommend.
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