Introduction to Search Engine Optimisation (SEO)

Concise Training
Course summary
6 hours
99 GBP excl. VAT
Online courses
Next available date: Start Anytime - Online courses
Professional Training

Course description

Introduction to Search Engine Optimisation (SEO):

Understanding search engine optimisation is essential for anybody who wants to make a success out of digital marketing. Whether you are developing your own website, asking others to develop a website for you or managing content on a website, an understanding of SEO is key to your success.

This course is perfect for anyone involved in marketing a business or creating content online, for websites or social media. Suitable for PAs, EAs, Office Managers, Marketing Assistants, Business Development Managers, entrepreneurs as well as those involved in PR, event management and promotion.

You will learn about search engine optimisation techniques that you can implement yourself or use to talk to your website designer in their language to ensure that your website is built or maintained using relevant structure and keywords.

The course gives you practical, step by step tips that you can see working in reality. You can see the impact that the correct use of keywords, images and structure have on websites, blog posts, social media profiles and videos. The course will ensure you understand the difference in the keywords you may need to use for your Social Media content so that you target your audience effectively and listen to what they are saying.

Suitability - Who should attend?

You will need an internet connection.

Outcome / Qualification etc.

Qualification awarded by the course provider.

On completion of a practical assignment, a CPD certification will be awarded (6 CPD credits).

Training Course Content

You will cover the following learning objects:

Learning Object 1 – Overview of SEO

  • What is SEO and why is it important?
  • Looking at different search engines
  • Focusing on Google
  • Different search engines
  • Blogging for SEO
  • High-level steps to optimise your website.

Learning Object 2 – Keywords

  • What are keywords?
  • Checking the competitiveness of keywords
  • Checking how competitors use keywords
  • Where to use keywords on a website
  • Tags and Catagories
  • Using keywords in blogs, social media and videos
  • Google My Business
  • The importance of Locations for local search
  • Creating Google Locations
  • Google Actions
  • Voice searches
  • The importance of page load speeds and factors affecting page load speeds

Learning Object 3 - Link Building

  • What is link building?
  • Why is link building important?
  • Link building tactics
  • Link building on videos
  • How to build links
  • Checking site speed
  • Best practice for local businesses
  • Best practice for SEO

Full support via online forum, email and Skype.

Why choose Concise Training

All courses updated every 6 months

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Practical, in-depth training in plain English covering both why and how of each digital marketing channel

About provider

Concise Training

Concise Training has been teaching businesses and individuals to use social media and digital marketing since 2009. We first created our short unaccredited e-learning courses in 2012 - updating them every six months since. The courses have been taken by...

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Concise Training

26 Nursery View
SN7 8SJ Oxfordshire

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Average rating 4.5

Based on 4 reviews.

After following this course we implemented some changes to our website and our google analytics showed a considerable improvement. Thank you Concise Training for providing a course which can be accessed in a flexible way.
R Kirk
As part of my extended City and Guilds course, this has provided a clear and concise understanding of the SEO process and forms a good foundation for future progress.
This course helped me to understand the important areas to consider in SEO which will help when redesigning our current website. It was very useful to get all the information about tools to use when researching keywords and how to use keywords effectively in social media.
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