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LinkedIn for Business

Concise Training
Course summary
11 hours
99 GBP excl. VAT
English
Flexible
Online courses
Next available date: Start Anytime - Online courses
Professional Training
LinkedIn for Business

Course description

LinkedIn for Business:

LinkedIn is an important tool for anybody looking to develop more business through relationship marketing. Over 20 million people in the UK are now on LinkedIn - 65% of the working population. You can tap into this massive database.

With our LinkedIn for Business online course, you will learn how you can develop and market your personal brand and that of your business using LinkedIn. You will discover how to find, contact and engage with important business contacts and potential customers. You will set up your own optimised personal LinkedIn profile and input what you have learned into your business profile.

When you purchase the course you will get

- Unlimited access for 12 months

- 12 months access to the Concise Training Facebook Support group for tips and tricks to use LinkedIn as well as other social media channels

- Support by email and Skype

- An assignment to complete with individual feedback

- 11 hours of accredited CPD

Outcome / Qualification etc.

Qualification awarded by the course provider.

On completion of a practical assignment, a CPD certification will be awarded (11 CPD credits).

Training Course Content

The content is broken down into manageable learning objects:

Learning Object 1: LinkedIn Basics

  • What & Why – What is LinkedIn
  • History of LinkedIn
  • Content & relationship marketing
  • Why would you want to use LinkedIn?
  • Who is the LinkedIn audience?

Learning Object 2: Creating an Individual Profile

  • Joining LinkedIn
  • Keywords for LinkedIn profiles
  • Completing an individual profile
  • Profile security

Learning Object 3: Using LinkedIn as an Individual

  • Who to connect with
  • Finding contacts
  • Engaging with contacts
  • Deciding who can see your connections
  • Endorsements
  • Status updates
  • Managing notifications
  • Searching on LinkedIn
  • Using Groups
  • Using LinkedIn for research
  • Who can see when you look at their profile
  • Using LinkedIn to find a job
  • Types of LinkedIn account

Learning Object 4: LinkedIn Company Profile / Measurement / Best Practice

  • Finding more about using LinkedIn for business
  • Why have a company profile
  • Creating a company profile
  • Company post
  • Showcase Pages
  • Hashtags
  • Events
  • Insights
  • Linking an individual profile to a company profile
  • Creating a group
  • LinkedIn advertising
  • How to measure success on LinkedIn
  • Best practice on LinkedIn

The course includes support through the Concise Forum, email and Skype.

Why choose Concise Training

All courses updated every 6 months

Support available with each course

Practical, in-depth training in plain English covering both why and how of each digital marketing channel

About provider

Concise Training

Concise Training has been teaching businesses and individuals to use social media and digital marketing since 2009. We first created our short unaccredited e-learning courses in 2012 - updating them every six months since. The courses have been taken by...


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Contact info

Concise Training

26 Nursery View
Faringdon
SN7 8SJ Oxfordshire

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Reviews

Average rating 5

Based on 9 reviews.

Diane
I took the LinkedIn for Business course as part of my Digital Marketing Diploma. It was very comprehensive, in depth and practical. I gained much knowledge from it and was able to apply my learnings immediately!
Helen
Thank you so much for this great course on LinkedIn, Mary! It was very thorough, well put together, and easy to understand. I thought that completing the Assessment for CPD purposes afterwards was also instructive , and made me think about how I would use LinkedIn more proactively from now on. I agree with another reviewer that it doesn’t matter...
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Aoife
A fantastic interactive course, with great insights into how I can really utilise LinkedIn for business purposes and get the most out of it! I would definitely recommend.
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