Social Media Strategy

Concise Training
Course summary
17 hours
99 GBP excl. VAT
Online courses
Next available date: Start Anytime - Online courses
Professional Training
Social Media Strategy

Course description

Social Media Strategy:

This course is ideal for a business owner who wishes to harness the power of social media to increase their prospects.

These skills would also be useful for PAs, EAs, Office Managers, Marketing Assistants, Business Development Managers as well as others involved in PR, event management and promotion.

You will learn how social media can be used in business for marketing purposes. It will ensure that you use the correct tools and interact with the appropriate audience for your business.

By the end of this course, you will create a social media strategy, a social media policy and a content plan.

Outcome / Qualification etc.

Qualification awarded by the course provider.

On completion of a practical assignment, a CPD certification will be awarded (17 CPD credits).

Training Course Content

Written in plain English and avoiding technical jargon, this course is aimed at business people who want to create an effective social media strategy for their business. It covers everything that you need to know and is broken down into manageable learning objects:

Learning object 1 - Setting the Scene

  • What is social media and what are the benefits?
  • Why use Social Media?
  • What worries you and excites you?
  • Taking a strategic approach.
  • The social media cycle
  • The importance of listening

Learning Object 2 - Review

  • Current or traditional marketing methods
  • Brands and values
  • What does success mean?
  • Types of marketing materials
  • Current use of social media in the business
  • Action points

Learning Object 3 – Aims and Audience

  • Reasons and aims for using social media for marketing
  • The impact on the type and size of the business on the social media tools chosen
  • Typical audience groups on social media
  • Identifying the social media audience of your business
  • The keywords of the business

Learning Object 4 – Channels

  • Blogs
  • Newsletters
  • Niche tools (Snapchat, Foursquare, Digital Vouchers)
  • Facebook, LinkedIn, Twitter
  • Videos and Podcasts
  • Pinterest and Instagram
  • Forums
  • Social Bookmarking
  • Digital Advertising
  • Mobile marketing

Learning Object 5 - Content

  • What is content?
  • Content or Relationship marketing
  • Content ideas
  • Content curation
  • Creating a content plan
  • Re-using content

Learning Object 6 – Resources

  • What resources does the business need to carry out social media?
  • Outsourcing social media
  • Social Media Policies
  • The risks of social media
  • Identifying training needs
  • How to manage a crisis on social media

Learning Object 7 – Measure

  • How to measure what you are doing on social media
  • What constitutes success on social media?
  • Social metrics map
  • What success means for the business
  • Tools to measure success

Learning Object 8 - Putting it all Together

  • Getting started with social media
  • Creating a social media strategy
  • Do's and Don'ts on social media
  • Starting again

Full support via our online forum, email and Skype.

Why choose Concise Training

All courses updated every 6 months

Support available with each course

Practical, in-depth training in plain English covering both why and how of each digital marketing channel

About provider

Concise Training

Concise Training has been teaching businesses and individuals to use social media and digital marketing since 2009. We first created our short unaccredited e-learning courses in 2012 - updating them every six months since. The courses have been taken by...

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Concise Training

26 Nursery View
SN7 8SJ Oxfordshire

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Average rating 4.8

Based on 16 reviews.

I have completed this course as part of a Pitman qualification and found it interesting and informative. There is quite a bit of reading in some modules but it was all interesting and relevant and the course took exactly the quoted timescale to complete. I am not responsible for the social media where I work but now have the confidence to make s...
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I enjoyed this course and did it as part of the city and guilds diploma in digital marketing. I wish I had have studied this course first. It has taught me alot about social media strategy and content creation and planning for it rather than just putting it out there randomly. I learned about some new concepts to me such as GPS technology and ho...
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There is a lot of information to absorb and a lot of reading. I would have much preferred after every say 4 or 5 screens there was a quiz or some e-learning just to consolidate and embed the information before moving onto the next few screens. Great course otherwise
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