Online: Digital Content Creation
Condé Nast College of Fashion & Design
Course description
Online: Digital Content Creation
This online short course is designed for anyone with an interest in, and fascination for the creation of exciting, engaging digital content. Perfect for those wishing to explore the different facets and visual communication skills related to social media, blogging, podcasting, content creation for brands and influencers as well as understanding the production and planning processes behind engaging content that attracts large audiences. This is an interactive online course, aiming to enhance your content creation style, technique, and suitability to an audience.
Overview
This course provides an introduction to how content creation has evolved and explores how to create, conceptualise, plan, and successfully publish great content.
You will learn how to recognise who key influencers are and who is creating great content that attracts attention in the fashion and the creative industries. You will also gain insights into and how content is used in different platforms, including social media, blogs, podcasts, video channels, and via apps and websites.
Every week there will be a range of activities for you to get involved with. Some of these will be individual, and some you will do during live sessions with the rest of the group studying on the course.
Suitability - Who should attend?
Entry Requirements
This course has no academic prerequisites. It’s designed for anyone wishing to broaden their knowledge of how fashion is communicated and those wanting to explore an exciting and innovative way of learning from academics and experts from within the fashion industry.
Students must be aged at least 16 years old on 31st August at the start of the academic year in which they intend to join this course. An academic year runs 1st September-31st August annually. For the duration of the academic year, a student is considered to be their academic age for admissions purposes, regardless of when their birthday falls within that academic year.
English Language Requirements
There are no formal English language requirements for this course. However, if you are a non-UK student and English is not your first language, we recommend you have an Academic IELTS score of 5.5 or be able to use English at this level before commencing your studies. It is your responsibility to ensure you will be able to participate fully in a qualification delivered and assessed in English.
Outcome / Qualification etc.
Course Award
By the end of the course, those who complete and pass all the course tasks will receive a Condé Nast Certificate of Achievement.
This course will act as a good stepping stone to other Condé Nast College online courses or our in-person courses at higher levels such as BA or MA.
Course Learning Outcomes
- To introduce key processes and methods of creating digital content.
- Explore digital marketing channels and how to connect with consumers & audiences via digital content.
- To understand the key tools and practices commonly used for the creation of digital content.
- To recognise how digital technology is impacting fashion & creative industries content.
Training Course Content
Week 1
The Evolution of Content Creation
- Introduction to the Course
- How Content Creation has evolved.
Week 2
Process, Planning & Strategy
- brand tone of voice & alignment with business values and purpose
- storytelling & understanding audience personas
- content marketing as part of branding and marketing strategy
- content writing for brands and business
Week 3
Platforms & Channels
- understanding which channels & platforms are right for your audience
- developing knowledge of what content is right for which platform
- podcasting
- blogging
Week 4
The Content Creation Toolkit
- learning about the right tools for which content
- different content types
- visual communication & photography for different content types
Week 5
Content for Businesses & Influencers
- evaluation of Success (followers, KPI’s, measuring effectiveness for business and influencers)
- the purpose of influencers, reach, etc.
- digital storytelling
Week 6
ReImagining Content
- the future of content creation
- how will brands communicate with consumers in the future
- who will be creating content in the future and via what type of platforms or media
Course delivery details
The course is entirely online and lasts six weeks with 6-7 hours of online activities each week along with guidance and advice on what to read, watch, and listen to.
The course is interactive, multimedia-driven, and academically-rigorous, delivered by expert academics and industry professionals.
Course Schedule
The course learning activities can be accessed at any time and own pace.
Each week will have a set of activities that will need to be complete before the learner can proceed to the next week.
Most of the lectures are narrated, pre-recorded lectures by our academics and industry contributors. These can be watched multiple times and at any time within the week that they are set.
Live Sessions
There will be two live events per week scheduled to accommodate any timezone. Recordings of the events will be available after and can be watched at any time.
Why choose Condé Nast College of Fashion & Design
Industry best connected college in London
World class fashion media education with personalised approached to learning
Over 90 nationalities studying with us
About provider
The Condé Nast College of Fashion & Design
The Condé Nast College of Fashion & Design was created in 2013 by the global media giant in a mission to fuse industry expertise with rigorous academic learning to create a truly unique and industry led educational offering. Today, the...
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Condé Nast College of Fashion & Design
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