Effective Business Writing

ContentETC Training and Elearning
Course summary
3 hours
20 GBP excl. VAT
Online courses
Next available date: Start anytime! - Online courses

Course description

Effective Business Writing

This business writing elearning course from ContentETC gives you the essential tools to get your ideas across more clearly – no matter what you have to write.

We’ll take you step-by-step through POWER© writing, the proven method that we’ve used successfully to help thousands of professional writers on our in-company courses. You’ll learn how to plan your message and craft your sentences in the clearest and most compelling language, with a few useful and practical checks on grammar and punctuation along the way. And our interactive exercises throughout the course mean you can put your new skills into practice instantly.

By the end of this 4-part course you will have all the core skills you need to produce writing that does the job you want it to do... Every time. Both print and online writing skills are covered throughout the course and you have the invaluable option of getting one-to-one feedback on your actual writing from our expert tutor.

The course comes in 4 parts:

  1. Thinking before you write
  2. Making sense of sentences
  3. Working with words
  4. How it looks and proofing

You will learn:

  • How to plan and target your writing
  • The importance of thinking before you write
  • The POWER method of writing
  • How readers read whether on a screen or on paper, and why that matters to you
  • Why you need to get information in the right order
  • Which types of sentences work best
  • How to make punctuation work for you
  • The most common grammatical mistakes and how to avoid them
  • The value of plain English: why it’s good to be concise
  • How to choose the best words for your ideas
  • How long should a paragraph be?
  • Why you need to think about how your document looks
  • How to avoid the mistakes that make you look foolish

...and much more.

Suitability - Who should attend?

Anyone who wants to master the basics of good written communication.

Outcome / Qualification etc.

Certificate of Attendance

Feedback from the trainer

The beauty of elearning is that you can do it at a time and place to suit you. But you won't be alone! Your trainer, Margaret Coffey, will talk you through the key points to improve your skills and knowledge, and at any time during your elearning course, you can email her with any queries or comments.

Margaret can also give you invaluable one-to-one feedback on your own work. If you buy the trainer feedback option with your course, she will ask you to email your work after you have completed the elearning. She will supply you with individual guidance, comments and practical suggestions. Then, once you've improved your work, she will review your revised content and provide a second set of comments. This unique feedback really brings your elearning to life and makes sure you have truly grasped - and applied - all of the key principles.

Training Course Content

Interactive exercises and quizzes

This course is packed with interactive exercises that put you in the writer’s chair so you can practice what you learn as soon as you learn it. Know your punctuation? Answer the questions correctly and you can skip the theory. Or you can review particular pieces of punctuation – it’s up to you. Check your understanding with quizzes based on common documents such as customer service letters, proposals and emails.

Top tips and checklists

Handy tips and checklists at key stages of the course. These cover vital topics including:

  • If you’re having trouble planning, try jotting down notes by hand
  • Watch out for overloaded sentences
  • Don’t overuse the exclamation point
  • Be wary of words of over 4 syllables
  • White space is a great tool so use it to make your copy easy to read

Continuing Studies

Effective Business Writing is an ideal companion to our Top 20 Grammar Mistakes and Proofreading courses. And if you want to go further, look at our Writing for the Web or PR Writing elearning courses.

About provider

We train people to communicate. 

Our elearning, in-house and remote courses are tailored to help you with:  Effective Business Writing; Copywriting; Digital Content and Social Media; Storytelling; Media Training; Video Skills and Media Law. We also run the Professional Publishers Association Foundation Certificate in Journalism. Our trainers are journalists and professional...

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Contact info

ContentETC Training and Elearning

Church Lane
GU30 7SW Liphook Hampshire

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Average rating 5

Based on 4 reviews.

I found the writing course very enjoyable, clearly presented with lots of direct points that are easy to remember and extremely helpful.
A great course that has really enhanced every aspect of my writing. With encouragement and constructive feedback from the trainer, it was easy to make changes and come up with new ways of writing for the target audience.
I found this course to be very useful. Margaret helped to highlight many valuable things to think about when writing. Good feedback.
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