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Course summary
3 hours
20 GBP excl. VAT
English
Flexible
Online courses
Next available date: Start anytime! - Online courses

Course description

Writing for the Web

The best practice for writing online; how the right language makes your web copy easier to read; examples of good web writing; tops tips for writing online; making the most of search engines and attracting more people to your site. This interactive online programme shows you how.

Online audiences and readers are more demanding, less loyal and won't give you as much time. Your words need to work much harder to get your message across. 

The course comes in 4 parts:

  1. Reading on the web is different to reading print. Find out how so you can make your writing work online
  2. Pull readers to your site by writing to attract search engines, then learn how to keep them reading
  3. Get your information in the right order. It will make the maximum impact on your readers – and keep them coming back for more
  4. Make the most of the media; see how images and video play a role in getting your message across

You will learn:

  • All the ways that web content differs from the printed word
  • How people read online - who they are, what they want, how they read on screen and what it means for you
  • The essential techniques for effective online writing
  • The secrets of grabbing your readers' attention
  • How to use language to build reader interest
  • How to adapt your print content for online audiences
  • The secrets of search engines, keywords and phrases
  • Using the media - giving your coverage depth, creating links, making it timely, tagging images, making it multimedia, reader engagement
  • Why you should use images and other visual devices
  • Time-saving tips and tricks used by the professionals
  • The latest tactics for achieving online impact
  • The benefits of interactivity, including links, podcasts, video, audio and social media

Suitability - Who should attend?

This online training course is suitable for anyone writing for the web, professionally or personally, including writers, editors, contributors, bloggers, academics and executives.

Outcome / Qualification etc.

ContentETC certificate upon completion.

Feedback from the trainer

The beauty of elearning is that you can do it at a time and place to suit you. But you won't be alone! Your trainer, Margaret Coffey, will talk you through the key points to improve your skills and knowledge, and at any time during your elearning course, you can email her with any queries or comments.

Margaret can also give you invaluable one-to-one feedback on your own work. If you buy the trainer feedback option with your course, she will ask you to email your work after you have completed the elearning. She will supply you with individual guidance, comments and practical suggestions. Then, once you've improved your work, she will review your revised content and provide a second set of comments. This unique feedback really brings your elearning to life and makes sure you have truly grasped - and applied - all of the key principles.

Training Course Content

The course is packed with interactive exercises. You'll be quizzed on how people read online; writing for the web; and analyse sample content from the web, to see what works and what doesn't.

There are handy tips and checklists at key stages of the course.  These cover vital topics including:

  • How people read on the web
  • Writing online
  • Search engine optimisation
  • Keeping things short
  • Thinking left
  • Breaking copy up
  • Making it multimedia

Continuing Studies

Writing for the Web is an ideal complement to our Search Engine Optimisation and Introduction to Digital Media online courses.

About provider

ContentETC - In house training and online courses in content development

We train people to communicate. 

Our elearning, in-house and remote courses are tailored to help you with:  Effective Business Writing; Copywriting; Digital Content and Social Media; Storytelling; Media Training; Video Skills and Media Law. We also run the Professional Publishers Association Foundation Certificate in Journalism. Our trainers are journalists and professional...


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Contact info

ContentETC Training and Elearning

Church Lane
GU30 7SW Liphook Hampshire

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Reviews

Average rating 4.8

Based on 4 reviews

wylag1
(5)
I found the course very informative especially regarding thinking about how people read content on a screen. Some of it I was loosely aware of already but there were still some surprising facts – including that as much as 50% of people do not scroll down the opening screen and using bold and repeating words so that they rank high in search engin...
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Grayal
(5)
A good introductory course for those who either know nothing at all about digital media or those who want to refresh their memories.
Emrun
(5)
A good course to summarise best practice for web writing. Easy to follow, interesting examples used.
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