Digital Marketing Course

Courtney Associates (Global)
Course summary
2 days
545 GBP excl. VAT
Part time
Professional Training
Next available date: 16/09/2020 09:30 - Manchester
Course Dates
16/09/2020 09:30 
545 GBP
14/10/2020 09:30 
545 GBP

Digital Marketing Course

Digital Marketing Course

This will explain the need for digital marketing in different industries. How the searching habits of every one of us has changed over time and how the internet in general has conditioned us to expect a great experience online.

Training Course Content

Course Content

Day 1

Digital Marketing Overview

  • What is a digital marketing and why it is important
  • Creating a digital marketing strategy
    • Following on from the overview, this section will explain the need to step back and think about your business, your customers and their experiences online. From this, I will explain how to dig into every area to ensure you are speaking to your audience on multiple channels in a professional, supportive manner.
    • To start thinking of your marketing strategy less about sales and more about brand building.
    • Expectations of making these types of changes.
    • Market research
      • Competitor analysis
      • Channel analysis
      • Keyword analysis
      • User profiling
    • Google Analytics
  • Paid Advertising (Google AdWords)
    • Paid advertising introduction
      • Explain the three month period (Test, Measure, Scale)
      • Expectations and how your website directly affects this
    • AdWords setup and research
    • Understand the results and data
  • Email Marketing
    • Email Marketing Introduction
      • Where email marketing fits into your wider marketing strategy
    • Email Marketing Strategy
      • Email Marketing is an incredibly powerful channel when properly utilized
      • Understanding your audience, your products and services and how to effectively promote them
      • Customer outreach
      • Prospect outreach
      • Content
    • Email marketing tools
    • Email marketing
  • SEO
    • Search engine optimisation introduction
      • Why this is such an important channel and one to make sure you start on today
      • SEO is free and everyone can do the basics
      • Ranking Factors
    • Research and analysis
    • On-page SEO
      • Meta optimisation
      • Internal Linking / Crawlability
      • On-page content
    • Off-page SEO
      • Link Building
      • Guest Blogging
    • Blogging
    • Local SEO / Google Business

Day 2

  • Social Media
    • Social Introduction (Facebook, Twitter, LinkedIn, Instagram, Pinterest)
    • Social advertising
    • Brand Management
    • Tools to help you with your social media strategy
  • Website Design, User Experience and CRO
    • Introduction and why this is so important to the whole marketing strategy
      • Path to purchase
      • Identifying weak points and improvements, and the tools to do this
      • Monitoring and refinement
  • Live workshop (try to review all the attendee websites)
    • Marketing reviews, industry analysis and where you currently sit
    • Design review
    • Conversation rate optimization and quick fixes

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Provider: Courtney Associates (Global)

Courtney Associates - Management and Training Consultancy, Public and Bespoke Training

Courtney Associates (Global)

Courtney Associates is a leading Management Development & Training Consultancy that has specialised in providing training solutions to both businesses and individual learners for the past 30 years. We offer a full range of Public Courses that are delivered in...

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Contact information for Courtney Associates (Global)

Courtney Associates (Global)

Station House
WA2 7TT Warrington

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