Successful Marketing Course - In-house

Courtney Associates (Global)
Course summary
1 day
Part time
Next available date: Enquire for more information - United Kingdom
Corporate Training for Teams

Successful Marketing Course - In-house

Successful Marketing - 1-day & Open Course

Marketing is a complex and rapidly changing world that requires professionals to have a solid grasp of the basics while still being flexible enough to respond to new and emerging trends.

This intensive Masterclass in Successful Marketing will give participants an effective toolkit of skills allowing them to make the right decisions when it comes to their target audience, their marketing messages, and the delivery of these messages. This 1-day programme will address the fundamentals of developing marketing campaigns that achieve their intended objectives including:

  • How to build a successful Marketing Plan
  • Setting marketing objectives
  • Segmenting the market & choosing a target audience
  • Delivering the right message
  • Monitoring the results of campaigns

By the end of the course, participants will have the knowledge necessary to develop their own Marketing Plan for future implementation in their organisation.

Suitability - Who should attend?

A Masterclass in Successful Marketing is suitable for any professional working in marketing, from newcomers to more experienced professionals looking to expand their knowledge and gain new tips on how to plan successful marketing campaigns.

Outcome / Qualification etc.

On successful completion of the course, participants will receive a Certificate of Attendance.

Training Course Content

This course covers the following topics:

  • Pre-Assignment Review
  • Defining Marketing
  • Recognising Trends
  • Market Research
  • Strategies for Success
  • Mission Statements
  • Brochures
  • Trade Shows
  • Developing a Marketing Plan
  • Product, Price, Place, Promotion, Costs, End Consumers, Customers, Competitors
  • Boston Group Matrix
  • SWOT and PESTLE Analysis
  • Increasing Business
  • Saying “No” to New Business
  • Advertising
  • Networking
  • Social Media and SEO
  • Action Planning


Courtney Associates can deliver this course to 5 or more members of your team at your workplace, anywhere in the UK as an In-House programme which can save your company both time and money.

It can be delivered exactly as shown in the course outline, or customised to include company- or industry-specific case studies and terminology at no extra cost. Alternatively, Courtney Associates can develop an entirely bespoke programme to meet the specific needs of your organisation.

Please complete the "Enquiry Form" below or contact us on 0800 158 8314 for a competitive quote with no obligation.

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Provider: Courtney Associates (Global)

Courtney Associates - Management and Training Consultancy, Public and Bespoke Training

Courtney Associates (Global)

Courtney Associates is a leading Management Development & Training Consultancy that has specialised in providing training solutions to both businesses and individual learners for the past 30 years. We offer a full range of Public Courses that are delivered in...

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Contact information for Courtney Associates (Global)

Courtney Associates (Global)

Station House
WA2 7TT Warrington

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Reviews by course attendees

Average rating 5

Based on 3 reviews

William I, Operations Manager
Alan was an amazing trainer and I found great value in the session. I would 100% recommend this course and Alan.
Harmeet S – Eversheds Sutherland
An excellent course that I really enjoyed. Really informative discussions, I learnt a lot. The trainer was very knowledgeable, and the handouts were great and backed up the learning.
Andrew A, Wheat Apprentice, Cargill
Fantastic course, engaging, informative and constructive. There was a lot of learning but a relaxed atmosphere.
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